How to read more and get more out of what you read

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Attorneys read a lot. Still, there’s always more we want to read, if only we had the time.

I was reading an article, yesterday, “7  Tips for becoming well-read,” and it has some good tips for reading more, things like starting small (e.g., 15 minutes during lunch) and minimizing distractions. But I didn’t think the tips went far enough so I came up with my own:

  • Be ruthless in what you select to read. Spend a few minutes with a book candidate and decide whether or not it is worth your time. Read reviews, the book’s cover, excerpts, and ask the person who recommended it. A few minutes spent in this process could save you hours of wasted time.
  • Skim. You don’t have to read the entire book, cover to cover. The 80/20 principle tells us that 80% of the value of a book is contained in 20% of its content so look for that.
  • You don’t have to finish it. If you don’t like it, stop reading it. Don’t waste time on books that don’t resonate with you.
  • Learn to speed read. Why spend five hours reading something you could read in 30 minutes?
  • Subscribe to book summaries services. Their editors summarize the books for you. For most books, that’s all you’ll need but if you like what you see in the summary, you can put that book on your list to read in its entirety.
  • Delegate. An employee can read for you, present a summary, and/or bring to your attention those books or articles he thinks you would want to read.

This will allow you to read more by eliminating a lot of marginal choices. You’ll have more time to read the “best of the best”. When you do, here’s how to get more out of what read:

  • If a book is truly high value, you may want to read it more than once. When I was in high school, I read, “How to Read a Book,” by Mortimer Adler. He presents a process for reading a book several times, each time with a different purpose. I don’t think every book qualifies for several readings but when you find one that does, a second or third reading could have immeasurable value.
  • Highlight. If you think you might read the book again, highlighting passages will make the second reading faster because you can, if you choose, read only the highlighted passages. (If you don’t think you will read the book again, or use it as a reference, there’s not much point in highlighting). For the record, I use a yellow highlighter on my first read and, usually, a red or blue pen on the second read.
  • Take notes. You’ll learn more about what you’re reading if you think about the words while you are reading them. Put the ideas in context, ask yourself questions, speculate on the options, and write it all down. It takes longer but you’ll get more value out of what you read. You’ll remember it better, too.
  • Read (and take notes) as though you had to teach the subject tomorrow. This will force you to zero in on the essence of the material, and master it.

So those are my tips for reading more and getting more out of what you read. By the way, none of this applies to fiction. We read fiction to escape, to learn about exotic places, to solve a mystery, to feel emotions, to have fun, or to learn about the human condition. Not something you want to speed up or delegate.

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The three things that matter most

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What are the three most important things you do in your career? Sure, you do a lot of things, but chances are, three of them are more important than the rest. We’ve talked about the 80/20 Principle before. These three things are the twenty-percent activities that deliver eighty percent of your results. They are worth identifying. If you can identity them, you can do more of them (and less of those things that aren’t of the three).

What’s more, if there are only three things, you can remember them. You don’t need a list. “These are the three areas I focus on,” you’ll say. “This is where I focus eighty percent of my time.” So what are they? If you could only do three things all day long, what would they be? Don’t think too much about this; you already know the answer.

When I was practicing (personal injury), I would have said that these are my three things:

  1. Marketing
  2. Settling Cases
  3. Managing staff

For me, litigation was not one of the three things that matter(ed) most. We did it, but the practice was a high-volume of smaller cases and litigation was not our primary focus. So, it was these three things that mattered most to my practice. If I was doing one of these three things, I was doing “twenty-percent activity”. Anything else was “eighty-percent activity” (which brings in only twenty percent of the results).

Let’s take things a step further, shall we? Once you have identified your “three things that matter most,” what about identifying the three things that matter most about each of those three things? This allows you to get more specific about how you are spending your time and how you are focusing your energy. You will perform “on purpose” instead of reacting to whatever presents itself. And, if you can recall the three things that matter most, you should also be able to recall the three things about each of those things, too. If they are truly important and you are doing them, they will be second nature to you.

In my case, I would have identified the three things about my three things, like this:

MARKETING

  • Ads in yellow pages
  • Network with referral sources
  • Client referral strategies

SETTLE CASES

  • Client interviews/evidence collection
  • Demand package
  • Negotiation

MANAGE STAFF

  • Interview/hire
  • Monitor work flow
  • Recognize and incentivize

What are your three things? And what are the three things about each of those three? Take the time to identity these crucial items and then focus eighty percent of your time and attention on them. You’ll get more done in less time and you’ll get more results. You’ll earn more and work less.

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