I’ve been interviewed a fair number of times, by reporters and bloggers and podcasters. A couple of weeks ago, a long-time reader of this newsletter asked to interview me for his podcast/radio program.

We did the interview the other day.

The host read my bio, introduced me, and ask me questions, starting with how I got my start. He asked more questions, I shared some pearls of wisdom, he promoted my website, and in 30 minutes we were done.

I get some exposure and traffic to my site, he gets content, and a good time was had by all.

Yes, a good time. It was fun. Who says you can’t have fun while making money?

Anyway, if you’re not finding ways to get your bad self interviewed, you’re missing out. It’s an easy and professional way to build your practice.

Here are three simple ways to make this happen.

1. Build a blog or newsletter or social media following. If you put out enough content, you will be discovered and someone in your niche will ask to interview you.
   
2. Hang out with bloggers and podcasters and other content marketers who sell to, write for, or advise your target market.
   
   Consume their content, leave comments, offer praise, and promote their stuff on social and to your list. Your list will appreciate hearing about good content and the content providers will appreciate the exposure.
   
   Some will recognize your value and reciprocate by promoting your content to their audience; some will ask to interview you.
   
3. Contact bloggers, podcasters, et. al., in your niche and ask to interview them for your blog or podcast, et. al.

Where do you start? Ask a friend or colleague if you can interview them for your blog or newsletter. Or just for fun. And let them interview you.

You’ll get some practice doing interviews and being interviewed and you’ll be ready for prime time.

Who do you know you could interview today?

I interviewed an attorney and turned it into a book