Your clients, prospective clients, subscribers, friends and followers, and even your business and professional contacts, want to know about you and your work.
Even more than they want to know about the law.
In fact, unless someone currently has a specific legal issue or question, or has a client or friend who does, they probably don’t want to hear you talking about the law.
It’s boring.
It’s people who are interesting. And you are one of those people.
Tell them about your typical day, the kinds of clients and cases you handle, your staff, how you stay productive, and even the software you use.
Tell them how you do research, the forms and docs you depend on, and how you get new business. (Perfect opportunity to talk about all the referrals you get—and plant a few seeds for your readers).
They want to hear what you like about your work, and what you don’t. They want to know about your favorite case, and about your “client from hell”.
You may think what you do is dry and uninteresting, but you’re too close to it. What you find humdrum is fascinating to others.
However… don’t make your content all about you.
You also need to talk about the law. Because some people find you by searching for a legal topic, and when they do, they want to know everything you can tell them.
But more than you or the law, your content should be about your reader.
Their issues, their industry, their market, and the people in their industry or market.
Yep, talk about clients and prospects and the people in their world. Because there is nothing more interesting to your readers than reading about themselves.
