The benefits of a daily writing routine

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Most attorneys write every day. It’s a big part of the job. But let’s face it, most of that writing is formulaic and dull. Here’s our demand, this is what that case held, the facts are as follows.

You can dictate this stuff in your sleep.

Set aside 15 minutes every day to do a different kind of writing. Write something that expresses what you THINK and how you FEEL. Share your professional and personal experiences and observations. Inspire people to think, act, and buy.

Writing every day will make you a better writer. Faster, too. You’ll also produce more content (articles, blog posts, ebooks, reports, presentations, newsletters) that can bring you new business.

You don’t have to show your writing to anyone just yet. Just keep writing. The day will come, sooner than you think, when you know it’s time to put your writing to work.

If you love to write, writing every day can be a guilty pleasure you don’t usually get to experience. If you hate to write, talk. Record yourself “thinking out loud”.

Write every day, even when you don’t feel like it. Especially when you don’t feel like it. If 15 minutes is too much, start with ten. Or five. Do three-minute writing sprints, squirting out words as quickly as possible, without thinking or stopping.

Have fun with it. Be funny, or bitch and moan. Write whatever you want to write. But don’t break the chain. Writing daily is as much about discipline as it is communication. Once you’ve established this new habit, who knows what you might be empowered to do next.

Make a habit of getting referrals

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Unintended consequences can mess things up big league

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Last night, my wife and I did some shopping. At the checkout, we were reminded that California has just passed a law banning single-use plastic bags. Our options were to bring our own reusable bags (or, portable germ factories as I call them) or buy their multi-use bags at ten cents a pop.

Curiously, the multi-use bags are also plastic, so I’m guessing this is less a landfill thing than a California revenue thing, but whatever it is, I’m against it. (Horse Feathers.) So, like many of our co-shoppers, on principle, my wife and I put our purchases back in the cart, bagless, and proceeded towards the exit.

At the door, we were met by an employee who asked to see our receipt and then did a quick look at the contents of our cart. We received her blessing and left.

I wondered why the store had implemented this new procedure of checking carts and my wife pointed out that it was the new law. They needed to have someone make sure customers didn’t roll out the door without paying, something they didn’t have to do when we all had bags.

I had to laugh. This store, and others no doubt, now has to pay someone ($15 an hour) to stand by the door to prevent shoppers from ripping them off. Will the store pass this cost along to customers? Will another store attract their customers with offers to absorb the cost of the bags? Will absorbing the cost of bags be cheaper than hiring additional employees to guard the door? How might this affect online purchases and deliveries?

Unintended consequences.

The point is that any time you introduce something new, you have to think it through. Your new ad campaign, seminar, or website may attract new clients, for example, but alienate or confuse your current client base.

Everything has consequences. Make sure you consider them.

Good marketing begins with a good plan

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How to choose the right tasks to do today

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Yesterday, I said that a good way to avoid being overwhelmed by a large to-do list is to make a list of 3-5 tasks you are committed to doing today and putting everything else out of the way (on other lists). I said your “today” list should be comprised of your most urgent and import tasks, but how do you decide what those are?

Urgent is pretty easy. These are tasks you must do today or bad things will happen. One expert says urgent tasks are ones you would be willing to stay late at the office to finish. If it can wait until tomorrow, it’s not urgent.

Works for me. But what about “important” tasks? How do we choose those?

One way to do that is to “start with the end in mind,” as Covey says, and work backward. That means first deciding on the outcomes you want to achieve today, this week, or relatively soon. Once you know the outcomes, brainstorm what you have to do to accomplish them, or take the next step in that direction.

If one of your desired outcomes this week is to file a motion in an important case, you would first write down all of the necessary action steps (e.g., assemble a factual time line, research, write points and authorities, write a declaration, write the first draft, and so on). From that list, you would choose what to do first and put that on your to-do list for today.

If a desired outcome this week is to get at least one referral from your professional contacts, possible actions would include going through your database to identify professionals you want to contact, writing emails, and making phone calls. Put one or more of those tasks on your list for today.

Now, how do you decide on the outcomes you want to achieve? By first looking at your goals. But that’s a subject for another day.

How to use Evernote for getting things done

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Getting things done by re-thinking the definition of a to-do list

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No matter what task management system you use, or even if you don’t use one at all, the odds are you have a seemingly endless list of things to do.

You might keep them in an app. You might keep them on paper. You might keep them in your head. But there’s your list, a mile long and growing every day, overwhelming you to the point where you don’t want to look at it anymore.

Okay, maybe that’s just me.

But I have a new weapon in the battle of wits between my lists and my sanity and you may want to use it.

It starts with thinking about a to-do list as simply a list of things to do TODAY.

Not tomorrow or next week. Today.

It is a list of 3 to 5 tasks you are committed to doing today because they are urgent or important.

Take a deep breath and imagine a list of ONLY 3 to 5 tasks. That’s a list you can and will do.

If you find yourself resisting a task, break it up into 15-minute bites. You’ll be less likely to procrastinate when “it’s only 15 minutes”.

You can also use 15-minute increments for bigger projects. I’m working on something right now that’s tedious and will take many hours to complete. I had put it off for a long time but I’m doing it now because my task list only commits me to 15 minutes. I can do more than 15 minutes if I want to, and I often do, but only if I want to.

Yay me.

Now, what do you do if you have more than 5 important or urgent things to do today? You keep them on a second list.

Your first list (today) has your most important or urgent tasks on it. Your second list is what to do after you’ve taken care of those tasks.

Your second list has no more than 15 or 20 tasks on it. It includes other things you need to do today, and things you need to do in the next week or so. Or things you’d like to consider doing.

When you have completed the tasks on your today list, you look at list number two and choose additional tasks.

Two lists: 3 to 5 most important tasks you are committed to doing today. 15 to 20 back-up or “next” tasks.

Check your today list frequently throughout the day. Check your second list once a day, after you have finished your today list.

Put everything else–all of the someday/maybes, ideas, things you’re not committed to doing–on a third list. Check that list once a week. Skim through it and find things to put on your first two lists and then put your third list away until the following week.

I’ve been doing this for about a week and it’s making a big difference in how I feel about my lists and in my overall productivity. My lists are much more manageable and much less daunting.

And, you can use this with any other task management system because it’s basically a way to combat overwhelm by limiting the number of tasks in front of you and the amount of time you commit to doing them.

One more thing.

While your first two lists are purposefully limited in number, list number three (everything else) will no doubt grow to hundreds of entries, many of which don’t need to be considered each week. To keep list number three from overwhelming you, at some point, you’ll want to segment it so that you don’t have to look at every task or idea on it every week.

You can do that by creating sub-lists or by using software to label or tag items to consider at some point in the future or under certain specified conditions. I have a list of more than 1000 blog post ideas, for example, but I only look at that list occasionally.

How to use Evernote for getting things done

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Today’s a good day to get organized

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Any day is a good day to get organized but the day before a holiday is especially good. You’re relaxed and looking forward to Thanksgiving. You’re probably not in the mood to do a lot of serious work. And you like the idea of starting the week without 102 things to do and no idea where to start.

Take a look at your email inbox. This would be a good time to zero it out. Go through the first few hundred (the rest are probably too old to bother with). When you find something that you want or need to do, tag or label it, or forward it to your task management software, and then archive everything else. It will still be there if you need it but you won’t have to look at it.

Take a look at your tasks and projects and do the same thing. Flag those that are important and should be done soon and put everything else out of sight (e.g., archive, someday/maybe, or tagged for future review).

Take a look at your current and upcoming projects. Consolidate your notes and ideas, clean up your outlines and task lists and get things ready so that when you see them next, you can finish them quickly or start them with aplomb.

Get organized today and then enjoy the morrow. Clear your mind, fill your belly, and give thanks for what you have and what the future has in store.

Happy Thanksgiving.

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Increase your income by focusing on income producing activities

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How much of what you do each day could be considered “income producing activities”?

Client work is income producing. So is marketing which brings in (and keeps) the clients. Everything else is is an expense and should be minimized, delegated, or eliminated.

In my opinion, in an eight-hour day, five hours of client work is a good target. Another hour should be invested in marketing. That leaves two hours that can be used for admin, lunch, and (your choice), more client work or more marketing.

If you have lots of clients, do more work. If you need more clients, do more marketing.

Of course this is just a starting point and your mileage may vary.

Next step: hire (more) assistants so you can do more work and more marketing. After that, hire more lawyers and/or legal assistants and have them do most (or all) of the work. Then, hire people to supervise and assist your team so you can continue to grow, open another office, and have time to spend some of the loot you’re bringing in.

That’s how I built my practice. That’s how I quadrupled my income and cut my work down to three days a week.

Sound like a plan?

This will help you do more income producing activities

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How to create a task you’ll actually do

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If you find yourself procrastinating about certain tasks on your list, one reason might be the task description itself. If it’s unclear what you’re supposed to do, if the task looks daunting or overly time consuming, it’s easy to see why you might put it off until later or skip it completely.

You can avoid this by writing better descriptions. Here are three ways to do that:

1) Make sure the task is something you can DO.

A task should be something simple, meaning something you can actually do.

You can’t “buy a car,” for example. There are too many things you need to do first: research makes and models, read reviews, consider extras and add-ons, choose a color, compare prices, take a test drive, inquire about financing, and so on.

Buying a car is a “project” not a task. Break up your projects into the component tasks and record those on your list.

2) Use ACTION VERBS to describe your tasks

Describe each task clearly and concisely. Start the description with an action verb: write, call, review, outline, research, send, etc.

If your task is to compare prices on your new car, for example, you might write, “Call five dealers for written quotes”.

Specific, clear, concise, and doable.

3) Make it EASIER to do

The easier (and quicker) it is to do a task, the more likely it is that you’ll do it. When writing the task description, include additional information and resources you’ll need so you don’t have to go looking for them when it’s time to do the task.

If the task is to call someone, put the phone number in the task description. Add notes you might need to reference during the call.

If the task is to review a document, embed the document or a link thereto in the task description. If you need to fill out a monthly report, include the template or the previous month’s report to refer to and/or modify for this month’s report.

Make your tasks something you can do, make the description action-oriented so you’ll know exactly what to do, and make the task easier to do by adding additional information and resources.

“Get more referrals” is a project, not a task. Here’s everything you need to do

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What to do when your practice area dries up?

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This just in: Divorce in U.S. Plunges to 35-Year Low. If you’re a divorce lawyer, what do you do?

Whatever you do, don’t panic. Put down your coloring book, let go of your blankie, and come out of your safe space. Everything is going to be okay.

First, markets ebb and flow. This year might be bad, next year the trend could turn.

Second, no matter what’s going on in the overall divorce “marketplace,” unless and until divorce is outlawed, there will always be enough business available to keep you busy. In fact, there should be enough business available to make you rich.

The same goes for other practice areas.

So don’t worry about “the market”. Just worry about yourself.

It’s like the old joke about you and a friend getting lost in the woods and a bear starts chasing you. You don’t have to outrun the bear, you just need to outrun your friend.

But don’t ignore what’s going on in the market or get complacent. In order to run faster than the other lawyers and stay ahead of the bears, you must continually work to

  • Improve your core lawyering skills
  • Improve your other skills, e.g., writing, speaking, networking, sales, etc.
  • Attract better clients (e.g., more affluent, more “at risk,” better connected, etc.)
  • Run a profitable practice (e.g., manage overhead, hire good employees, improve operations)
  • Look for new target markets
  • Expand and improve your marketing

Do these things no matter what’s going on in the marketplace and you’ll be golden.

Oh, one more thing. Don’t believe everything you read in the news.

Make sure your marketing plan is up to date

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The best time for marketing

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Okay class, as you know, we’re having an essay exam today so take out a sheet of notebook paper and a pencil and write today’s date and your name in the upper right corner.

At the top of the page, write, “The best time for marketing”. That’s the subject for the exam. You have 30 minutes to write your essay. Are there any questions? Okay. Ready? Begin.

[Teacher: reading magazines, making shopping list, checking students to see who’s cheating. . .]

Time’s up. Pencils down. Please pass your paper to the front.

Okay, we have a few minutes left until next period so does anyone want to share a few thoughts about the subject of the exam? Yes, David?

[David]: Most people will say that marketing should be done all the time, that is, every day, and while that’s true, the question is about the BEST time for marketing. In my essay, I said that the best time is when things are going well in your business, when you are busy and really don’t need new clients or customers.

The reason is that there will come a time when business will drop off and that’s the worst time to ramp up your marketing because you’re under pressure to make payroll and you don’t have time to do the kinds of marketing that are likely to have a big, long-term payoff. It’s harder to say no to lower-quality clients when your rent is overdue.

Also, when you’re busy, the marketing you do is often more effective. Success breeds more success. When your phone is ringing and you’re constantly signing up new clients, you’re excited and confident, and those qualities attract even more clients.

Nobody wants to hire someone who is desperate, they want to hire someone who exudes success. When you’re busy, there’s a positive vibe in your office and clients pick up on it, signing up more quickly and with less resistance. That vibe also leads to more positive word-of-mouth and referrals.

When you’re busy, you have the resources to try out new marketing ideas. If they don’t work, you can absorb the loss. If they do work, you have some new arrows in your marketing quiver.

The bottom line is that when you need clients, you’re playing catch up and marketing is more difficult and less effective. When you’re busy, marketing is easier and you get better results.

So yeah, the best time for marketing is when you don’t need it, just like the best time for exercise is when you’re healthy and in shape.

[Teacher]: Uh. . . thank you David. Class dismissed.

Get on board the attorney marketing train

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Can you really earn more by working less?

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We’ve all been taught that more is better so how is it that some people earn more and achieve more by working less?

They do it by choosing the right things to do.

The most successful among us focus on doing things that allow them to take giant leaps instead of incremental steps. The kinds of things that let them leverage their resources and get “eighty percent results with twenty percent effort”.

It’s not that they ignore the little things. It’s that at any given moment, they’re able to zero in on the one thing they can do that will give them the most bang for their buck.

Real estate entrepreneur, Gary Keller, made this the theme of his bestselling book, The ONE Thing. He says that we can become much more successful by finding and doing the one thing (activity, task, decision, etc.) that can allow us to achieve extraordinary results.

Keller suggests that we look at our goals and for each one, ask, “What’s the ‘ONE Thing’ [I] can do such that by doing it, everything else will be easier or unnecessary?”

If your goal is to bring in ten new clients per month within 90 days, for example, out of all the things you MIGHT do, you should find and do the one thing that is likely to make it most likely that you will achieve that goal.

Start by brainstorming possibilities. You’ll probably think of hundreds of ideas, and if you don’t, read through my blog and courses. Put your list aside for a few days, come back to it and look for your ‘one thing’.

You may reason your way to a decision, but it is just as likely that your “gut” will tell you. If you’re not sure, go through your list slowly, think about each idea and see how you feel about it. If it feels good to think about it, if you find yourself getting excited about it, the odds are that’s what you should choose.

Your ‘one thing’ will likely be different than any other lawyer’s. You might decide that your one thing is to hire someone to create a new website for you. Another lawyer might decide that his or her one thing is to meet prospective new referral sources. Someone else may decide that advertising is the right thing for them.

All of these things, and others, might help you reach your goal, but you should consider them later. Right now,  you should find your one thing and do it.

Your website can bring you a lot of new clients

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