The problem with writing a newsletter is you’re writing a newsletter and that takes a lot of time. An hour or two every week, or every month, is more time than most attorneys have available or are willing to commit.
Time to re-define the definition of a newsletter.
Instead of thinking of a newsletter as something that requires hours of valuable, billable time, consider an alternative. Something that achieves the purpose of having a newsletter but can be done in a fraction of the time.
In other words, a few minutes instead of a few hours.
To do that, without hiring someone or delegating the task, or using ai to do the heavy lifting, think about the real purpose of writing a newsletter. It’s not (necessarily) to teach people all about the law, it is primarily a mechanism for staying in touch with clients and prospects in a way that reminds them that you are still available to help them and thus prompt them to contact you.
And you don’t need thousands of words or even hundreds of words to do that, nor do you need to spend hours crafting those words.
You can do the job in just 15 minutes, once a week or once a month or, if you must, once in awhile.
If that’s true, would you start or re-start a newsletter? At least give it a try?
Great. Here’s how to do it.
Instead of calling it a newsletter, with all the solemnity and scope this suggests, call it something lighter and simpler. Something along the lines of a “Tip-of-the-week”.
3 paragraphs. 100 words. A single idea, piece of advice, reminder, definition, or thought.
For a consumer oriented practice, you might explain the meaning of “Comparative negligence,” report why your city changed the speed limit on your main thoroughfare last month, or offer a few worsds about why a living trust instead of a will (or why both).
Yes, as simple as that.
Informal but interesting.Something that shows you know some things and want to share them.
Whatever your idea or topic, it should be quick and easy to write (so you’ll write it), and equally quick and easy for your readers to read, which means they’ll do it, appreciate it, and look forward to your next tip. Oh, and maybe share your tip with friends and family, customers or clients.
And, guess what? If you ever find yourself “tip-less” and can’t think of anything to share, that’s when you could use ai (if you want) to provide you with ideas for you to write about.
When you have a endless suppy of ideas and the writing can be done quickly and easily, you have a recipe for success. Now all you need are some email addresses.
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