Every other marketing method requires your time, your money, or both. They also require time (and money) learning how to implement, maintain, and scale that method.
Networking, advertising, blogging, social media, speaking, writing articles or books–you name it– all require you to do something and/or spend something.
There’s only one method that doesn’t.
You know its name. You hear me speak it enough. You know I built my practice primarily with this method.
Yes, I’m talking about referrals.
Getting referrals doesn’t require you to write anything, say anything, or do anything other than your job.
Do your work, do it well, and your clients will refer other clients. So will your professional contacts.
Just do your work and your practice will grow.
That doesn’t mean you shouldn’t do anything to make referrals more likely. There are a lot of things you can write or say or do, and you should consider them, but you don’t have to do them if you don’t want to.
Give your clients some extra business cards, or don’t. Tell your clients about your other practice areas or services they may not be aware of that their friends might need, or don’t.
Do your work, do it well, you’ll get referrals and your practice will grow.
But referrals don’t scale like an ad campaign or go viral like social media, you say?
Au contraire.
Referrals beget referrals. Referred clients are themselves more likely to provide referrals, so, as your practice grows, that growth compounds.
You might get more leads and prospective clients via advertising or other methods, but at what cost?
I’m not saying you should rely solely on referrals. Just that you could if you want to.
How to get more referrals from your client (if you want to)
