Bribing clients for fun and profit


You can’t pay for referrals, but you can do the next best thing. You can “pay” people to refer subscribers to your newsletter or blog or channel.

One way to do that is to offer an incentive. Everyone who refers a new subscriber gets a mug or t-shirt or book. Or a special “invitation only” seminar you will conduct for their group.

You might combine this with a drawing. Everyone who refers a new subscriber gets entered, as does the new subscriber. You might structure it so anyone who refers 3 new subscribers gets a second entry. Or whoever refers the most new subscribers gets some other prize (assuming this is legal and ethical in your jurisdiction.)

Make it fun and you will get more subscribers, some of whom will hire you or refer you or otherwise help your practice grow.

What’s that? You don’t want to do that?

No problem. Just ask everyone on your list to share your content, forward your email, or promote the link to your sign-up page. Some people will do it without a prize or incentive, simply because they like you and want to help you (and their friends) and because you asked.

What’s that? You don’t want to do that, either?

No problem. You don’t have to ask anyone to do anything. Just make your content so good people will share it because it is good.

Provide value and your list will grow organically, and so will your practice.

But you might want to offer a mug just in case.

How to create a newsletter that brings in new clients