Your clients and prospects see lawyers at work on TV and in the movies and think this is a realistic depiction of what lawyers do. They might be a bit disappointed to learn that our work isn’t glamorous and problems don’t get solved in 42 minutes, but they are curious about what lawyers do.
If you’re looking for ideas to write about in your newsletter or blog, educate your readers about the “legal industry” and what you do in your practice.
Here are a few idea to stimulate that big brain of yours:
- What a typical day looks like for me
- How I get new clients
- Why I advertise/don’t advertise
- How Zoom meetings have changed my practice
- The software tools I use every day
- Top ten questions I get from prospective clients
- How I decide to take a case (and what I do if I don’t)
- Legal fees, costs, and retainers, oh my
- Why some lawyers earn more than others
- Malpractice: what is it and what lawyers do to avoid it
- Questions I ask prospective clients before I take their case
- What I tell new clients before I start working on their case
- What I’ll tell you if you ask me, “How much is my case worth?”
- How often do I need to update my [business/estate documents?]
- Phone, mail, email, or text: how I communicate with my clients
- Why I (usually) love what I do (and when I don’t)
Articles like these are quick to write, give people interesting and helpful information about a subject that interests them, and helps them appreciate what you do. When someone is looking for a lawyer, this is precisely the kind of information that can help them decide to choose you.
Tell people about your work. Even if it’s not glamorous.
