No wonder lawyers hate marketing

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I just read the sales page for an upcoming webinar series about creating a “content marketing and SEO Action Plan for 2021”.

It promises to show lawyers how to improve marketing results by improving click-through-rates, using better meta tags, lowering bounce rates, decreasing website load time, and utilizing “social signals,” “topic clusters,” and “page positioning” to get more engagement.

They promise to show us how to use video and podcasts to “enhance your thought leadership and improve your mobile user experience and search rankings”.

And that’s just for starters.

I think I speak for many attorneys when I say, “Hey, we don’t want to learn all this stuff; we just want to practice law.”

Sure, we want to rank higher. We want more people reading our stuff and taking action. But we’re busy, handling important things our clients hired us to do, and being a webmaster isn’t one of them.

So, while we need to have some understanding of the technical aspects of online marketing, we’re probably better off hiring someone to do most of it for us.

But, here’s another thought.

Why not do something simpler. Something that doesn’t require spending great sums to hire people.

Like getting more repeat business and referrals, for example.

Something that doesn’t take a lot of time to learn or do, and usually brings in better clients than you get off the web.

And then, when you’re earning more money than you know what to do with, you can hire someone to improve your website so you can earn even more.

If getting more repeat business and referrals sounds good to you, get my Maximum Referrals course to learn how.

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