Better than a testimonial?

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Is there anything better than a glowing testimonial or review from a happy client?

Sometimes, there is.

An endorsement from an influential leader in your target market can enhance your status in that market and bring you a lot of clients.

When you say you’re good at your job, people can doubt you. When a lawyer you’ve worked with (or opposed) says you’re good, that’s a different story.

Endorsements from a fellow professional, business executive, or prominent person in your community are invaluable. When they say nice things about your character, when they attest to your skills or experience, when they say that you’ve helped their clients or friends, their words carry a lot of weight.

How do you get an endorsement? You ask. Tell them you’re updating your website or brochure and you would appreciate if they’d say a few words about you. You might offer to do the same for them.

Who do you know? Who do you network with? Who sends you business or has hired you?

Go through your list of lawyers, CPAs, CEOs, business owners, speakers, authors, and others who sell to, advise, or otherwise influence your target market, and talk to them.

Their endorsement can open doors to you for speaking, writing, or networking. It can lead to new clients, introductions to other centers of influence, and referrals.

Here’s how to get endorsements and referrals from lawyers and other leaders

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