This marketing strategy may be the only one you ever need

Share

If you like referrals, if you like working smarter not harder, if you don’t want to spend a lot of time or money on marketing, if you want to build your practice organically and know you will never run out of clients. . .

I have some advice for you.

You can start doing this immediately. You can take tiny steps or go whole hog. You can do it in addition to everything else you do to bring in clients, or you can replace everything else with this one, simple strategy.

This:

Get to know everyone your clients and contacts know.

If you handle consumer matters, get to know your clients’ friends and neighbors and the owners and employees of the businesses they patronize.

If you have business clients (even if you don’t practice business law), get to know their customers or clients, vendors or suppliers, colleagues and competitors.

Instead of building your practice linearly, one new client or new contact at a time, build it geometrically–10, 50, 100 at at time.

Because each new client or contact is the gateway to hundreds more.

Because everyone knows other people who might need your services at some point, or know someone they can refer.

The average person knows 250 people. If you have 250 people on your current list of clients and contacts, your list can potentially reach 62,500 people.

Think about the leverage this gives you. People who know, like and trust you recommending you to people in their warm market.

When you meet someone new, don’t just look at them, look “through” them, at the people they know, because there are a lot of them.

How do you implement this? There are many things you can do.

Here’s a great place to start.

If you like the information on this site, you'll love my free daily newsletter, "The Prosperous Lawyer," Sign up right here and get my free report, "Marketing for Lawyers Who Hate Marketing: How to Build a Successful Law Practice Without Networking, Blogging, Facebook or Twitter"

Share