I need to think about it. . .


Ever have a prospective client tell you they’re not ready to sign up, they need “to think about it”? How do you respond?

Do you say something like, “No problem. Let me know if you have any additional questions”?

There’s nothing wrong with that. It’s great posture. Don’t chase. Make them come to you.

But there’s something else you can do instead. You could find out what it is they want to think about and “handle” it.

The fact is, they’re not going to think about it. That’s just an excuse.

They need to talk to someone (and get their permission or buy-in), they don’t have the money (and may need to “find” it), they’re not convinced they need to hire an attorney (yet), or they’re not convinced they should hire YOU.

They came to you with a problem. There’s something stopping them from getting the help they need and probably want.

With a little probing, you may be able to find out what’s stopping them, address it, and get them to sign up.

Because if you let them walk, you have to assume they won’t be back.

They’ll talk themselves out of it, or get overruled. Or they’ll see a “better deal” offered by another attorney and grab it.

Take a minute to find out what they need to think about.

“Is it the fee?” Because that’s often it.

“Are you thinking you have more time?” Because they often tell themselves they do, hoping the problem will go away or they’ll find another solution.

“You told me you wanted/needed X; has that changed?” Remind them why they need your help.

But DON’T ask, “Do you need to clear this with your [spouse/boss/partner]?” because that’s something you should have clarified at the time they made the appointment. That other person should be seated next to them.

Your job is to help people. You can’t do that unless they sign up.

So, help them do that.

For lawyers: The Quantum Leap Marketing System