Networking from home

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Meeting new people is easy, even from home. With a simple email, you can approach people you don’t know and begin a relationship that can lead to referrals, marketing alliances, traffic to your site, sign-ups for your list, and more.

What do you write in this email?

Tell them how you found them. Say something nice about their website or blog, article, or video, or about their story. Tell them something you have in common.

Then, ask to interview them for your podcast or video channel.

Or, invite them to write a guest post for your blog or newsletter.

Or, ask them if you can reprint their article or post, with attribution.

Or, go “old school” and ask them to tell you more about what they do. You can add that you want to see if there’s a way the two of you can work together for your mutual benefit.

Don’t say that much about your practice. Focus on them and what they do.

The goal of this email is to get a response, not to make an impression. If you don’t get a response, or they don’t seem terribly interested, move on. There are plenty of fish (lawyers, business owners, other professionals, etc.) in the sea.

When you do get a response, continue to exchange emails, invite them to a phone call or video call, and get to know more about them. Look for ways you can help them and ways they can help you or your clients.

Stay in touch and get to know them better. Just like you would if you met them in person.

If you want to learn more about how to find, approach, and network with other professionals, without leaving your home or office, my course shows you everything you need to know.

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