The best way to build your list


The simplest way to get more clients and increase your income is to get more people to discover what you do and how you can help them.

In other words, build your list.

That doesn’t mean fill it with names. You want quality. You want people on your list who need your help and have the money to pay you, and you want people who know people like that and can tell them about you.

So, what’s the best way to have them find you?

Referrals. From people like the people you want to attract.

You won’t get as many people joining your list as you might get through advertising or other means. But the people you do get will be higher quality because someone they know, like and trust told them about you.

You’re more than half-way to “the sale” at the moment they join your list.

Okay, how do you make that happen?

The best way is to give people a reason to talk about you.

Give your clients an experience that is “chat-worthy,” that is, so good they want to tell people about you.

When you do that, you’ll get more referrals.

You’ll also get more people visiting your website or following you on social or coming to your seminars, to find out more about what you do and how you can help them.

What else?

Create a report, a checklist, a set of forms, or something else the people you want on your list would like to have. Make it something good and valuable, something that can solve a problem or help them achieve an objective.

Then, tell people where to get it.

One of the best (and easiest) places to tell people about your free report or other offer is your existing list.

Tell your social media connections, your networking contacts, the people who read your blog, and your newsletter subscribers about it and encourage them to tell others.

Case in point, my free report, “Marketing for Lawyers who Hate Marketing” is now available on my website. It shows lawyers how to build their practice without networking, blogging or social media.

If you know any lawyers who would like a copy, tell them about the report and my newsletter.

More ways to build your (email) list