No ideas? No problem

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You want more business but you’re fresh out of ideas. You don’t know what to do. 

Don’t worry. The fact is, you don’t need any ideas.

Nothing original, anyway. Find something that’s working for someone else and copy it.

Ideas are free. And (usually) non-proprietary. Find a lawyer who is bringing in business and do what they’re doing.

Your best bet? Your direct competition. They’ve proven that what they’re doing is working for their (your) practice area and your market.

Second best, a lawyer in a similar practice area or market.

Original ideas are rare. And unnecessary. You don’t need to re-invent the wheel.

Find something someone else is doing that aligns with what you’re doing, or want to do, and feels like a good fit. Something that fits your personality, budget, and work style.

Don’t try to improve the idea, however. You might mess it up. Copy it exactly. Later, when it’s working for you, too, you can tinker with it and make it better.

Right now, go talk to some lawyers. Observe them. Study them. Read their blogs, their ads, their websites.

You don’t need ideas. Use theirs.

Just in case, here are some great ideas

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