Forget pretty. Forget brilliant. Just fart out some words.

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When was the last time you sent an email to your list? No, not to a client about a specific case, I mean an email you send to all clients and former clients and prospective clients, staying in touch, sharing information, reminding them that you’re still in business.

Yeah, like a newsletter.

Too much time? Look, if you can’t invest 30 minutes a week for marketing, I can’t help you.

Too much effort? Me thinks not. You write every day. A little more writing won’t kill you.

Nah, there are only two reasons why you’re not doing this. The first is that you’re not sure it will be worth it. Will you really get more business? (Don’t tell me you’re practice is different. It’s not.) Anyway, the only way to resolve this debate is to try it.

What if it does work? What if you’re able to bring in several new clients each month just from writing emails once a week?

The other reason why you don’t commit to writing a newsletter is that you’re scared. What if you inadvertently say something that offends someone? What if your clients say you’re emailing too often? What if you make a sincere effort and it doesn’t work?

Get over it.

Seriously. You owe it to yourself to start or restart a simple email “newsletter” to stay in touch with the people who pay your bills and can send you referrals. You owe it to yourself to see how effective this is for building your practice.

Look, marketing doesn’t get any simpler than this. Once a week you email a few paragraphs to people you know. You share some information, a story, a resource, or anything else that strikes your fancy, and you don’t worry about making it perfect.

If it helps, don’t call it a newsletter. It’s just an email.

Yes, I know I talk about this a lot. Nag, nag, nag. I’m your annoying little brother, right? But you know why I do it, don’t you? And deep down, you know I’m right.

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  1. […] I poked you in the eye and dared  you to write an email newsletter to your clients and prospects, or if you already do that, to do […]