A simple legal marketing plan

I like simple. Simple is easy to understand, easy to remember, and easy to do. So when it comes to writing a legal marketing plan, you guessed it, it should be simple.

Here’s that plan: “Two a day”.

Talk to two people a day who are in some way connected with your target market.

Examples:

• Call a lawyer or other professional you don’t know and introduce yourself
• Call a professional you haven’t spoken to in a long time and ask how they’re doing
• Hand out your card to someone you meet in line for coffee
• Call a former client, “just to say hello”
• Invite a prospective client to coffee or lunch
• Call a blogger in your niche and compliment something they wrote
• Call someone who just got hired or promoted and congratulate them
• Call new business owners and ask if they would like a free copy of your business report
• Call the head of an organization and ask if they need a luncheon speaker

You get the idea.

The only rule is, you’ve got to call or speak to them in person. No email.

Why call? Because a professional practice is about the people. Not paper, not electrons. Flesh and blood people who can hire you or recommend you to others. Reach out and connect with enough people and you will never want for business.

If they’re not in, it’s okay to leave a voice mail message. Let them hear your voice, your sincerity, your lack of agenda.

Talk to two people a day. It should take you a minute or two, plus the time to decide who to call. If you don’t know who to call, call every one of your former clients. Or get a directory from a bar association, chamber of commerce, or business networking group and call through their membership list.

Two a day doesn’t sound like much but in the course of a year you’ll speak to more than 500 people.

At the end of each business day, before you go home, ask yourself, “Did I do my two today?” If you did, great. You’re working your plan. If you did not, pick up the phone and call someone.

For a slightly more robust, but still simple legal marketing plan, get this