My trick for getting things done that I don’t want to do


Yesterday, we talked about trusting your gut to choose your most important tasks for the day. But there are always other things we need to do. Small things, unpleasant things, things we may not be excited about, things we strongly dislike.

Want to know my secret for getting things done that I don’t want to do?

I just do them. I don’t think about why I don’t want to do them, or worry about what might happen. I just hold my nose and take the first step. If I have to make a call I don’t want to make, I just start dialing. Before I know it, the call is over.

If you find yourself procrastinating or avoiding something you need to do, just start doing it. Don’t think about it. Don’t write out a plan. Just start.

Okay, easy to say, not always easy to do. Sometimes, you don’t know where to start. Or it’s a big project. Or you need more information.

In that case, I find something I can do now and do that. Even if it’s just writing down an idea of how I might start or what I need to find out. There, I’ve started.

This works most of the time. But not always. I still procrastinate. I might have low energy, I might want to do something else instead, or I might be afraid. When this happens, I tell myself, “Do it anyway.”

  • I don’t have enough time: Do it anyway.
  • I don’t have enough information: Do it anyway.
  • I don’t know what to do: Do it anyway.
  • I don’t know how: Do it anyway.
  • I don’t want to: Do it anyway.

“Do it anyway” is a trigger phrase. I’ve conditioned myself that when I hear those words, I drop shields, get out of my own way, and do it. It’s like a hypnotic command. (No, don’t email me with some crazy idea and tell me to do it anyway. I’ve got to say it to myself.)

It’s close to Nike’s, “Just do it,” but I hear that as a command and I don’t follow orders very well. The word “anyway” acknowledges and validates my resistance. It says, “yes, there are reasons for not doing it but there are more reasons or better reasons for getting it done.”

Sure, it’s a trick. And no, it doesn’t always work. But it works enough of the time, and that’s good enough for me.

The next time you’ve got something on your list you don’t want to do, do it anyway.

Need a marketing plan? The Attorney Marketing Formula comes with a plan that really works.