A couple of weeks ago, our cat had a thorn stuck in his paw and was limping. We took Seamus to a new vet, someone we’ve never visited before. She removed the thorn and gave us antibiotics for the infection. She called a few days later (personally) to ask how Seamus was doing. (He’s fine.)
Did the vet call to protect herself against possible liability? I’m sure that’s part of it. Would she have called if we had come in for a check-up and nothing was wrong? I don’t know. What I do know is that getting that call meant a lot to us.
When your clients leave your office, do you call to find out if they’re okay? You should.
See how they’re doing. See if they have any questions. See if there’s anything else you can do for them. And while you’re at it, thank them again for choosing you as their attorney.
Do this yourself if possible. At the very least, have someone from your office call. It only takes a minute and yes, you can leave a voice mail.
If you want to convert a first time client to a lifetime client, you need to get the little things right. In a professional practice, the little things are the big things.
Marketing legal services is simple, if you know The Formula.
