A short article on the Entrepreneur.com website caught my attention. In “Start Before You’re Ready, Really,” the author urges us to launch our new business, project or idea before we are, or it is ready.
You can set up a quick Facebook page instead of a website, or a simple (ugly) web page just to get something “out there”. Run the idea up the digital flagpole and see who salutes it.
The author started her new business with just one strategic alliance partner (referral source), who sent her enough business to help her get her business off the ground. Had she waited until she had ten or twelve referral sources, she may still be waiting.
No matter what you do, you can improve it later. Even if you do wait before you launch, there will always be things to improve. So why wait?
Get something out there now and fix or improve it later.
I salute this idea. Hard as it is to show your ideas before they are fully formed, edited, vetted, and groomed, you must. If you wait, you’ll never be ready. In your lifetime, you will produce only a fraction of what you could.
I’ve done this many times. I’ve put up terrible web pages. Announced businesses and books when they were merely ideas. Advertised courses before I was finished writing them.
Some of my best stuff came because I put it out for the world to see before I was ready. Turns out, they were closer to being ready than I had thought. What’s a few typos among friends?
There’s nothing like a deadline to get you crackin’. Once you announce or launch or publish, you’ve got a deadline. You’re committed. You’ve got to finish it, or fix it, and you do.
The alternative is to pay homage to your perfectionism and wait until everything is right. That’s how so many people die with their music in them.
The most important part of any project is getting started. Whatever it is you want to do, do it. Give yourself permission to do it badly. You can fix it later. You can make it better. Or you can cancel it start something else.
There is greatness in you. Slay the dragon and let your ideas soar.
For a simple marketing plan that really works, get this