I judge you. Yes I do. When you associate with someone who does bad things I think less of you. When you support and promote their business or message, when you re-post their words, when you listen to their music, I assume you believe in them and agree with their opinions and lifestyle. When you fail to denounce evil, or worse, support it, I conclude that you as either ignorant or that you share those values.
I’m not alone. Your clients feel the same way. So do your colleagues. Your friends and family may give you more slack but they are with me on this.
I see people online, people I thought I knew and liked, open their mouth and reveal to me their true self. I learn their values, their beliefs, and their habits, and too often I see a different person than the one I thought I knew.
Be careful who you follow and Like. Be careful what you say about the news. In this overly connected world, where everyone can see what everyone else is saying and doing, you need to edit everything that comes out of your mouth or your fingertips.
Am I saying you should be almost paranoid about what you do on social media? Yes I am. Am I saying you should strenuously avoid all controversial topics? No. Just that you should think about what you are doing and make a conscious choice before you take a stand.
Everything we do entails risk. No matter what you say there will always be people who disagree. But you run a business. Your business rises or falls on who and how many follow you, like you, and trust you. Push people away and your business suffers.
Be careful out there. People are watching you. And judging.