I constantly beat the “focus” drum–do a few things and do them well, don’t spread yourself too thin, don’t try to be all things to all people.
I agree with Mark Twain who said, “Put all your eggs in one basket and then watch that basket.”
On the other hand. . . you’ve got to be smart about things.
You shouldn’t rely on one client for 100% of your business, no matter how much business they give you.
Things happen. You think you’ve got it made in the shade and then the client hires someone else. Or they grind you on fees, knowing you have no choice. I spoke with an attorney yesterday who is now “starting over” because this very thing happened to him.
Neither should you rely on one marketing platform or methodology.
Also yesterday, I learned that a Facebook friend of mine had his account shut down. I don’t know what he did to incur the wrath of the Blue-and-White Devil. Insulted someone? Promoted something “too much”? All I know is that hundreds of his Facebook “friends” have signed a petition asking that he be allowed back.
It’s touching to see this outpouring of love, pleading for this man’s digital life. It’s also frightening to imagine that if he loses his appeal, his business might be in big trouble.
I thought about what I would do if this happened to me. If my account was shut down, would I lose business? Go out of business?
No. Not at all. I don’t depend on Facebook, or any other social media platform. I get some business through social media, but I don’t depend on it. Having my account shut down would be inconvenient, but not insurmountable. I would open a new account and start over.
Truth be told, I find social media to be depressing. I really wouldn’t miss it.
I’ve got my blog and my email list and I have complete control over them. Nobody can tell me what I can and can’t post. I can insult anyone I want to. Nobody can shut me down.
So yes, put all your eggs in one basket. Just make sure you own the basket.
Want a simple marketing plan for your law practice? Get this.