Put more people in your posts and articles. You’ll get more traffic, more people reading your content, and more people sharing it. Bottom line, more clients.
People like to read about people. Content about people (instead of concepts) is more interesting to read and more interesting to write.
You could interview people about their life and accomplishments, about their case or cause, or about their process and recommendations. You could present a transcript of your interview or a summary and quotes. You could do a profile. Or simply mention them. You could review their books or articles or performances.
You could write a print piece, create a video or audio, or all of the above. You could talk to them in person, on the phone, or via chat, or email some questions and have them email their answers.
You could tell their story or have them tell it. You could agree with them and champion their ideas, or present their words and your rebuttal. You could name them or keep them anonymous.
You could write about:
- Your clients
- People in the news/famous people
- Centers of influence in your target market or community
- Prospective clients you have met or consulted
- People you meet at networking or speaking events
- People you meet on airplanes
- Other lawyers in your field
- Lawyers in other practice areas
- Professionals in allied fields
- Business owners who sell to your target market
- Authors, bloggers, speakers, consultants, and expert witnesses
- Your family and friends
Asking people you know for interviews or quotes will flatter them and strengthen your relationship. Reaching out to people you don’t know for an interview or comment will open doors to new clients, new referral sources, and new speaking and writing opportunities. You’ll get ideas for improving the marketing and management of your law office. And you have an endless supply of material for your blog or newsletter.
For more ideas on creating content and marketing online get Make the Phone Ring