Archives for December 2007

Please don’t wait twenty years like I did

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A friend of mine says, "When you love what you do and you do what you love, you’ll never work another day in your life." We’ve heard it so many times, it must be true: The key to success and happiness in your working life is to find something you are passionate about.

A study of 1,500 people over twenty years shows how passion makes a significant difference in a person’s career:

At the outset of the study, the group was divided into Group A, 83 percent of the sample, who were embarking on a career for the prospects of making money now in order to do what they wanted later, and Group B, the other 17 percent of the sample, who had chosen their career path for the reverse reason, they were going to pursure what they wanted to do now and worry about the money later.

The data showed some startling revelations:

  • At the end of 20 years, 101 of the 1,500 had become millionaries.
  • Of the millionaires, all but one–100 our of 101–were from Group B, the group that had chosen to pursue what they loved! [Kriegel and Patler, If It Ain’t Broke. . .Break It!, p. 259, cited in Talent is Never Enough, p. 35, by John C. Maxwell]

But what if you’re not pasionate about your career? What then? It seems to me you have three choices.

  1. Change careers
  2. Change roles
  3. Live with it.

The third choice, living with it, should be unacceptable, but this is the choice I believe most people make. It is a recipe for unhappiness and illness and an unfulfilled life, and it is also the most difficult way to prosper (according to the above noted study), but it is certainly understandable. Lawyers have so much invested in their careers–time, money, energy and ego–it is difficult to contemplate significant change. "What would (fill in the blank) think?" "I don’t know how" and "I don’t have time" are common reactions.

Changing careers is becoming more common. I read recently that the attrition rate for new attorneys is at astronomically high levels. I changed careers (more than once) and I’m glad I did and very happy where I am now. I truly am passionate about what I do! But while changing careers may be the ultimate answer for an individual, it shouldn’t be the first choice.

Changing roles is the "best first option".

You can change roles by changing jobs. If you don’t like the people you work with, look for another environment. It might be that simple. If litigation isn’t where you want to be, perhaps you can draft documents.  And so on.

You can also change roles by finding some aspect of what you do that you are indeed passionate about. It might be only a small part of what you do, but if you focus on it, it might be enough to make up for everything else you have to do.

I know an estate planner who was an excellent draftsman but was all thumbs when it came to finding clients. He partnered with a rainmaker who did not possess the technical skills (or patience) of my friend, and now, the two are happy and making more money than each of them ever made on their own.

We’ve all known people who say they are "burned out". In reality, they probably weren’t on fire in the first place. I realized this was true for me very early in my law career, but it took me a very long time to give myself permission to change, and two decades before I allowed myself to make it permanent.

The purpose of life is joy, and if you are not passionate about what you do for a living, you are shortchanging yourself. As you comtemplate your career and goals for next year and beyond, my Christmas wish for you is that you will be honest with yourself about where you are and where you would like to be.

You can be happy and fulfilled and successful. You can have it all. The first step is slowing down long enough to think about this, and then accepting it. Only then can you begin the process of working towards it.

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Free SEO advice for your blawg

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If you want to know how to optimize your blog for search engines and other great tips for building visitors and subscribers, check out this easy to read free resource, The Blogger’s Guide to SEO. I have it on good authority that the author of this guide is a good authority. In fact, he wrote the book on it: (The SEO Book).

Author Aaron Wall says, "While we wrote a 300+ page book about SEO, only a dozen pages are needed to cover how to do SEO for a blog." Get it? It’s not because there’s not much you can do with a blog vs. a static web page, it’s becuase you don’t have to–blogs do most of it for you.

If you are hesitant to start a blog (or add one to your existing web site), perhaps this will persuade you. But hey, if you don’t want free advice about getting free traffic that could turn into paying clients, then go ahead, renew your M-H web page and tell yourself you are marketing online. (Yes, I’m being sassy; deal with it.)

The latest version of the software I used to create The Attorney Marketing Center blog (and several new web sites) has just released a new version. Very cool. I’ll be upgrading the site soon and show you some of the new bells and whistles. In the mean time, you can check it out on this page.

 

 

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Even more free software for marketing online (thru Xmas only)

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Does AdWords make AdSense for lawyers?

If you take some time to learn what you’re doing with Adwords, you can economically drive targeted traffic to your web site. The campaigns I’ve run have only been on Google searches, however, mainly because I didn’t want to take the time to find appropriate web sites for my (Adsense) ads to appear.

I just downloaded a new piece of software that makes that easy, and it’s free until Christmas Day. I’ve just started playing with it and like what I see. If you use Adwords, or think you might any time soon, check it out. Here’s the page with a demo video and download link: http://portalfeeder.com/adsensefinder.php

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How to think and grow rich

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Napoleon Hill’s classic, “Think and Grow Rich,” was based on a twenty-year study of the world’s richest people. Hill concluded that one thing successful people consistently do is set goals.

A long-term study at Yale University also found a correlation between success and goal setting. Researchers surveyed one years’ graduating class and found that only three percent had written goals. Twenty years later, it was learned that the students who had specific, written goals were earning more than the remaining ninety-seven percent of graduates, combined!

3% beat 97%!

Goal setting works, and it’s easy to do. Here are Hill’s six steps for setting goals:

Step 1: Goals must be SPECIFIC. What exactly do you want to achieve? It’s not enough to say you want to make a lot of money, for example. How much do you want to earn per year or per month?

Step 2: You need a specific time WHEN you will achieve your goal. By what month or year or day? What’s the deadline?

Step 3: Your goal must be WRITTEN. Carrying it your head is not good enough.

Step 4: You must develop a PLAN to achieve your goal. A goal without a plan is just a wish.

Step 5: You must decide the PRICE you are willing to pay. What are you willing to do? What will you give up? How much time and other resources will you invest to achieve your goal?

Step 6: READ your goals, out loud, every day. And think about them throughout the day.

Easy to do. Yet most people (97%) don’t.

Many people who “try” setting goals give up in frustration when they don’t achieve them. Often, that’s because they are too focused on results, something they cannot control. If you set a goal to get one new referral source this month and it doesn’t happen, you feel defeated. But you can’t force people to do what you want them to do. You cannot control results. What you can control, and should focus on, are activities. You have complete control over what you do.

Start by figuring out your averages. If you find that one out of every ten professionals you have lunch with actually sends you referrals, and you know you need to make two phone calls to get one solid lunch date, then your activity goal for the month would be to call and invite twenty professionals to lunch. Of course the ultimate objective is the referrals, and they will come. You just don’t know when or from whom, but with enough activity, you will eventually get the results you seek.

“Result” goals are important. They inspire you to achieve great things and provide landmarks for your journey. But also set “activity” goals. By consistently hitting your activity goals, every day of your journey is a success.

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I dare you. . .

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I just told my business partners (my other business) that my goal for 2008 is to triple my 2007 income.

This is BIG GOAL! (Let’s just say I already do okay).

I told them I was sharing my goal with them for two reasons. First, so they would hold me accountable to it. Few things motivate more than accountability. Remember something we used to call “peer pressure”? That’s accountability. If you go to the gym and have a work out partner or coach, that’s accountability. When you promise your spouse you will do something and it’s important, that’s accountability. Accountability to others is powerful because we will often do for others (or what we have promised to others) what we won’t do for ourselves. I also asked my parnters to tell me their goals, so I could hold them accountable.

The second reason I shared my goal with my partners was to inspire them to think bigger. After all, if it’s good enough for me to think in those terms, it gives them “permission” to think bigger, probably bigger than they would do on their own.

So, as you contemplate 2007 and plan for 2008, I am issuing you a challenge to not only think bigger than you have ever thought before, but to find someone who will hold you accountable.

Helen Keller once said, “Life is either a daring adventure or it is nothing.”

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Hot practice areas for lawyers? Here’s what I think. . .

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Tom Kane mentioned a four page report, the 19th annual (wow) “What’s hot, what’s not in the legal profession” by Bob Denny, and suggests that this is the time of year to reflect on your practice areas and focus for the new year.

Hot practice areas include intellectual property, immigration, and elder law, which make sense. Animal law (think Michael Vick) is very niche, but has great marketing possibilities. “Global warming” just makes me shiver. But I digress.

One hot practice area is “Corporate Investigations”. Denny says it’s the fastest growing area of White Collar Crime, but does not elaborate. If you’ve read my posts over the last week or so, you’ve seen me talk about identity theft, including corporate liability for for failure to safeguard employee, vendor, and customer data (whether compromised or not). Exposure includes criminal liability, and while prosecution is likely (in my opinion) in only the most egregious cases, it lends credence to another hot (or soon-to-be-hot) practice area I’ve mentioned: advising businesses on compliance with this quickly evolving area of law.

Denny says libel is becoming hotter, in part because of an increasing number of suits against bloggers and message boards. Yikes!

One “emerging trend” I applaud is “leadership training”. Denny says, “Faced with continued high attrition as well as a generation gap, more firms are recognizing theyneed to not only retain their associates and younger partners, but also develop them into well-rounded, business-savvy lawyers.” We’ll see.

Lastly, Denny talks about a host of marketing and business devolpment trends. I’d like to comment on these, but I don’t want to insinuate myself into the hot practice area I mentioned two paragraphs ago. . .

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How to overcome procrastination: find your sense of purpose

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STEP BACK AND SEE THE BIG PICTURE

Don Shula, former head coach of the Miami Dolphins, once said, “If you stacked [the mediocre] teams up against one of the perennial contenders, the talent gap might not be as great as you’d expect. It’s the philosophy gap that separates them. The losers lack something vital: a sense of purpose.” Often people fail to start or complete a task because they don’t see any connection between what they’re doing and what they really want to accomplish. If you sense that what you’re doing is not blazing a trail towards a desired result, it’s probably time to rethink your pursuits. If you know that your work will move you closer to your goals, you will be more inclined to see the task through.

Used by permission from Dr. John C., Maxwell’s free monthly en-newsletter, Leadership Wired, available at www.injoy.com

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More free software–promote your law firm web site through blog comments

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One way to promote your web site or blog is by posting comments on other blogs, but finding the right ones is time consuming. To some extent, you can automate that process with "Comment Kahuna," free software from  Jason Katzenback, Marc Quarles & Jason Potash at DealDotCom.com

This link takes you to a short video that explains how it works, and then you can download the software.

I used Comment Kahuna to find attorney marketing blogs I’ve never seen, and I then posted pithy comments thereon, linking back to my web site. Because your searching and posting activities are saved for you, it’s easier to go back to web sites where you have posted and see if your moderated comment got posted and if any follow-up by you is called for.

In the process, I found some good material I can use, here. For example, one site I found had an article listing web sites/directories where lawyers can list their web site. Here’s that article, and my comment.

Speaking of software, mentioned she’s using PC Pitstop Erase to erase personal data from her lap top. Since data that has been deleted from your hard drive can be recovered by identity thieves, and stolen lap tops are a major source of identity theft, software like this is something every attorney should have. As I mentioned a few days ago, new laws impose liability on businesses (and that includes law firms) for failing to safeguard certain non-public information, so losing your lap top (or a breach of your desktop) could spell real trouble. If you’ve used PC Pitstop Erase, or something else you can recommend, please add your comments.

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Don’t let this happen to your clients (or you)

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Many (most?) people think identity theft is about credit and credit cards, but that’s only about a fourth of the problem. These two videos are frightening examples of other kinds of identity theft and, unfortunately, they are more common than you think.

Once you have watched these, spend a little time educating yourself about identity theft, and then tell your clients. Warn them and inform them. Tell them what to watch out for and tell them how to protect themselves. Especially now, during the holiday season, when identity thieves run like pack wolves. As the first video suggests, it could save their life.

And if you don’t have identity theft protection, think about getting some. I have what I believe is the best service available and I also sell it. (No commercials, though; if you want some information about the service for yourself and/or to offer it to your clients, contact me.)

 

 

 

 

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