So you decided to start your blog? Don’t read this post.

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starting a blogIf you’ve decided that 2012 will be the year you (finally) start a blog, here are “70+ Resources on How to Start a WordPress Blog“.

Don’t read it. Yet.

Oh, it’s a great article, chock full of common sense, easy to follow advice and resources. If you read this article and follow the author’s recommendations, you will quickly create a WordPress blog. You could set it up today if you want to, even if you have zero technical experience.

So why do I say you shouldn’t read it? Because a blog requires far more than following set up instructions (or hiring someone to do it for you). It requires commitment.

A blog does you no good unless you put in regular time and effort to build it. Unless you are prepared to do that, you might as well not start.

I’m not saying the time and effort is unreasonable. You don’t have to labor over it every day. A few hours a week is more than adequate. An hour a week will do.

I’m not saying you have to be a great writer. Or original. Or clever. If you can pass the bar, trust me, you can write a blog.

And I’m definitely not saying it isn’t worth it. Writing a blog could bring you a ton of clients, as well as relationships with other professionals who can otherwise enhance your career. It can also be a source of tremendous personal gratification.

I’m not saying you shouldn’t start a blog. I’m saying don’t do it unless you are committed to sticking with it for the long haul.

And sadly, most people aren’t. I think the abandonment rate for new blogs is in the 95% range. Lawyers are probably better but I would be surprised if it was less than 80%.

“But I said I decided to start a blog,” you remind me. “I’m ready.”

I respond with an attempt to wax philosophical: “Two birds are sitting on a telephone line. One decided to fly away. How many are left?”

Yes it is a trick question.

“Two birds are left. Just because one decided to fly away doesn’t mean he did.”

Talk to other attorneys who blog. Ask them to share their experiences with you. How much time and effort do they put in? What’s a typical week or day like for them? What tips would they give you for getting started?

Of course you still won’t know what it’s like unless you start and you won’t know if you are committed until you’ve done it for six months.

“Two lawyers were talking about blogging. One decided to start. How many settled a huge case and retired?”

Starting a blog could be the best career decision you ever make. Or it might not.

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