People come to your website looking for something they want or need, and you should help them find it. Tell them where to see an article about this problem or that solution, where to find a description of your services, and where to find information about you and your firm.
Tell them, but don’t leave it at that. Always tell them what to do next.
That means telling them what else to read or watch (and why).
It means telling them to contact you, giving them options for doing that, and telling them why they should.
And it means telling them to sign up for your newsletter or other list, pointing to the page and telling them what they will learn or get when they do.
Most visitors won’t do anything you tell them to do. They’ll consume what they came for and leave. Or just leave.
That’s okay. Let them go.
Statistically speaking, most visitors won’t contact you or sign up for your newsletter.
Focus on the ones who do.
When someone signs up for your newsletter (or contacts you), they’re holding up their hand and saying, “I’m interested in learning more”. Tell them more and tell them what to do next.
The simplest place to do that is on the “thank you” page, where they arrive immediately after clicking the “subscribe” button.
Your “thank you” page is more than a mechanism for being polite. It is an opportunity for you to guide them on their journey to becoming your next client or paving the way for someone else to do that.
What should you put on your “thank you” page? You have many options (in no particular order):
- Ask them to fill out a form, telling you more about their situation and what they need or want
- Tell them about your other content, e.g., your 5 most popular blog posts or articles or videos
- Encourage them to share your content on social media and provide links or share buttons to make that easy to do
- Invite them to your next webinar or local event
- Invite them to subscribe to your podcast or video channel
- Tell them more about your services, your background, and your personal life, I.e., family, hobbies or outside interests
- Point them at your testimonial or “success stories” page
- Give them a preview of what to expect in your newsletter or upcoming event
- Remind them to watch their email inbox, what they will receive, and when
- Offer a free consultation or invite them to contact you with questions
Lots of options. But don’t make your page exhaustive. You don’t want to overwhelm them with information or push them to do too much. They are on your email list now, and you’ll have plenty of opportunities to tell them more and ask them to do more.
For now, thank them warmly for subscribing, invite them to learn more and make it easy to do that and share your information with others.
