Simple, inexpensive, and oh so powerful marketing for lawyers


How would you like to have five or ten local businesses or professionals passing out your report, brochure, or other propaganda to every one of their customers or clients?

Okay, here’s what you do:

  1. Make a list of categories. What type of business or professional has customers or clients in your target market?
  2. Make a list of candidates. Go online and find websites of businesses and professionals in those categories in your market. Put a star next to the names of those who have a newsletter, blog, mailing list, or social media followers.
  3. Contact each candidate and tell them you have a proposal that could be to your mutual benefit. Basically, you’re going to hand out their literature to your clients and prospects and they’ll do the same for you.
  4. Create a handout. This could be anything with your name and contact information on it–a brochure, report, coupon, gift certificate, free consultation offer, or anything else. Have them do the same.

Print the handout. Create a pdf version, too, for email lists and website visitors. On your handout, add a different code for each cross-promotion partner, so you can see which ones are sending you the most business.

Now, all you have to do is pass out each other’s literature. When your supply gets low, notify your partner so they can provide you with more, and of course, you want them to do the same.

Okay, that’s the idea. Simple, isn’t it? But very effective.

You may have to contact ten or twenty candidates to find a few who understand the power of this idea, but you only need a few. Why? Because a cross-promotion carries with it the implied endorsement of the cross-promotion partner (so make sure you choose good quality businesses and qualified professionals). A handful of partners passing out your information to hundreds of people every day could bring you more business than you can handle.

Marketing for lawyers doesn’t need to be complicated or expensive. Cross-promotions allows you to leverage the lists of other professionals and businesses, bringing targeted traffic to your website and hot prospects to your phone.

For more ways to get traffic and clients by leveraging OPL (other people’s lists), get this.