Want to bring in some new clients? What are you DOING about it?


I got an email this morning from a junior associate at a law firm in southeast Asia, thanking me for my blog and newsletter. He said that as a result of reading my posts over the last two months, he brought in one big client and three small clients.

Not bad. Not bad at all.

He said he “loved” yesterday’s post and I can see why. He’s been regularly attending networking events and I could tell from his letter that he is very enthusiastic about what he does and the value he (his firm) is able to deliver. I suspect that the new clients he talked about were attracted to his passion more than anything.

I wrote back and told him that while I gave him some ideas and encouragement, all the credit goes to him. He’s the one who took those ideas and did something with them.

Many lawyers know a lot of information and could wax endlessly about what they know. Unfortunately, they often don’t benefit from what they know because they never apply it.

General George S. Patton once said, “A good plan vigorously executed right now is far better than a perfect plan executed next week.”

If you’ve been reading my blog for awhile, you’ve received many ideas for bringing in new clients. Have you used any of them or are you waiting for a “perfect plan”? Two months from now, you will have read many more ideas. I challenge you use them to bring in one big client and three small clients.