What else can I get you today?

One of the simplest ways to increase your revenue is to make sure your clients know about other services offered by you or your firm, aka “cross-selling”.

(What’s that? You don’t offer other services? Have a seat. I’ll get back to you in a minute.)

Cross-selling is good for the client who needs additional services and might not know you offer them, and it’s obviously good for you.

Cross-selling can add decimal points to your bottom line, even if only a small percentage of clients “buy” your other services.

Don’t let the “selling” throw you. Just let your clients (and prospects) know “what else” you do. 

On your website, you can highlight links to pages that describe the other services. You can talk about the services in your newsletter. You can mention other services to the client at the end of the case or engagement.

No pressure. Here’s something else we do, would you like to get some information?

Now, if you only offer one service or group of closely-related services, if you don’t have any other practice areas, if you don’t work in a firm, you’re not out of luck.

Find other lawyers you trust and are willing to recommend and cross-sell their services to your clients and prospects.

If they offer (and you can accept) referral fees, great. If not, see if they are willing to cross-sell your services to their clients.

Make sense? Dollars, too.

More ways to work with other lawyers