Search Results for: 80/20

What is your highest and best use?

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As a lawyer, you do a lot of activities throughout the week, but what do you do best?

Take the time to answer this question because if you want to have the maximum success of which you are capable, what you do best is what you should do most of the time.

You may be good at a lot of things but you will achieve
more by becoming BRILLIANT at just a few.

Society pays top dollar for mastery. Your strategy should be to focus on your strengths and make them even stronger. Too often, we focus on improving our weaknesses. We realize that we don’t know how to build a web site, for example, and so we set out to learn. But learning how to build a web site is not going to make us more valuable to our clients. It is not the “highest and best use” of our time.

The 80/20 princple says that the majority of our results, probably in the neighborhood of 80%, come from a minority of our efforts (probably 20%). Conversely, only 20% of our results are derived from 80% of our activities. We can multiply our effectiveness, therefore, by spending more time on those high payoff, 20% activities that bring 80% of our results.

What are your 20% activities? What do you do best? What is it that if you could only do more of, it would add tremendous value to your practice? What brings you more income? What makes you more valuable to your clients? More attractive to referral sources?

When I set out to answer this question myself, I did an exercise that was a real eye-opener.The idea is to track all of your activities for a full week (in a spiral notebook or legal pad), noting everything you do, minute by minute, from the time you wake up to the time you go to bed. (If you want, you can limit this exercise to just your work hours, but if you’re like me, the line between work time and personal time is usually blurry.) Record everything you do, even if it takes just a minute or two, and how much time you spend doing it.

When you’re done, you should have a list of at least 50 activities you do throughout the week and the amount of time spent on each. Now, go through the list and put a star next to those things you believe are high payoff activities. They produce work product, generate revenue, or otherwise have a material role in your job description.

Now comes the hard part. Look again at the starred list and identify the THREE most important activities you do, the ones that give you the very highest payoff. What three things constitue "20% activities that produce 80% of results"? What if you come up with five things, or seven, or ten? Keep looking. Most of the time, you will be able to zero in on three things that contribute 80% of your results. You may have to combine items or describe them differently, but keep looking until you find those three.

The next step is to add up the amount of time you spent on these three activities. Based on the number of hours you work each week, what percentage of your time was spent on these three activities?

If you’re like most people, you probably spend less than 30% of your time on high payoff activities. Imagine what would happen if you could double the time you spend on those activities.

YOUR RESULTS WOULD GO UP 160%!

That’s because you would be investing two blocks of time on activities that now produce 80% of your results, so you would get two blocks of 80% results. A corollary is that by spending more time on high payoff activities, you would get more accomplished in less time. If you are satisfied with the results you are getting but want to cut your work hours, this is the way.

Where do you find the time to do more high payoff activities? By eliminating as much of your low payoff activities as possible. Look at your list. What can you eliminate completely? Be ruthless. Remember, every hour of time you reclaim will be worth much more than an hour to you when you reinvest it in high payoff activities.

Next, for anything on the list that cannot be eliminated completely, look for ways to delegate or outsource them.

Your objective is to do only what you do best and delegate the rest.

You will find a number of activities that aren’t high payoff (your list of three) but cannot be eliminated or delegated. You are the one who must do them. First ask, "Is that really true?" We often fool ourselves into believing that nobody can do what we do, when in fact, there are many who can do it as well, or almost as well, and sometimes, better! Again, if it’s not one of your high payoff activities, find someone else to do it.

For those things that you and only you can do do, look for ways to do them less often. Do you really have to do them every week? And, what can you do more quickly? Are their any tools you could use? Can you get some training on how to do it more efficiently?

Finally, give yourself permission to relinquish perfectionism. Some things just aren’t as important as others, and while we still need to do them, "good enough" might just be good enough.

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How to increase your income ten-fold in 36 months

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No doubt you’ve heard of the "80/20 rule". Examples of the rule abound: 

"80% of your sales come from 20% of your customers"; "80% of your time spent doing something will yield 20% of your results"; "20% of your employees use 80% of your resources," and so on.

In "The 80/20 Principle," author Richard Koch, brings fresh insights to Italian economist Vilfredo Pareto’s 100 year old discovery. He describes the essence of the "Pareto Principle," as follows:

"…a minority of causes, inputs, or effort usually lead to a majority of the results, outputs, or rewards."

Koch notes that it isn’t always 80/20; sometimes it’s 70/30 or 90/10 or even 80/40 (it doesn’t have to add up to 100). The point is that the numbers are usually closer to 80/20 than to 50/50.

More important than the actual numbers, though, are the implications.

Koch suggests that we can improve our effectiveness in any endeavor by looking for the 20% that leads to 80%–the 20% activites that lead to 80% of results, for example. He counsels us to strive for excellence in a few things, rather than good performance in many. "What are the vital few inputs or causes, as opposed to the trivial many?" he asks.

He also offers this "career advice," with which I entirely agree:

  • Specialize in a very small niche; choose a niche that you enjoy, where you can excel and stand a chance of becoming an acknowledged leader
  • Use outside contractors for everything but your core skill Identity where 20 percent of effort gives 80 percent of returns 
  • Employ as many "net value creators" as possible

In essence, he is telling us to specialize in both the services we perform and the markets for whom we perform them. 

"Net value creators" are employees, usually, but could also be other resources. The idea is that we derive net value equivalent to the difference between what they cost and what they produce. The more net value creators we have, the better off we are, even if some provide more net value than others. 

On the subject of relationships, Koch tells us to seek quality rather than quantity. "Spend your time and emotional energy reinforcing and deepening the relationships that are most important," he says. "80 percent of the value of your allies comes from fewer than 20 percent of their number. Usually half a dozen key allies are far more important than all the rest. You don’t need many allies but you need the right ones."

On the subject of time management, Koch says we should forget trying to seek marginal improvements, or even trying to manage time at all. Instead, he says, we can be more productive by simply doing more of the "20 percent" activities that produce 80 percent of our results.

"The 80/20 principle says that if we doubled our time on the top 20 percent of activities, we could work a two-day week and achieve 60 percent more than now," he says. 

An attorney friend shared with me how he used the 80/20 principle to increase his income ten-fold in just 36 months. His was a personal injury practice, but the idea is simple enough to work in any kind of practice or business.

What he did was set aside one hour each work day (which he calendared in advance) and during that hour, he made sure to do SOMETHING on EACH of his SIX BIGGEST CASES.

He may have instructed his secretary to notice a depo or get a witness interviewed, he may have reviewed documents, he may have called his expert, but whatever it was, he made sure he did something on each of those files.

The result, he said is that his six biggest cases moved forward, and instead of waiting 2-5 years to get to trial, he tried or settled his biggest cases in 6 months to 2 years.

By consistently focusing attention on his most valuable cases, he increased his income 1,000%

Simple, eh?

What are your six biggest, most valuable cases, clients, or projects? Make them your priority; attend to them regularly, consistently, diligently, and they will reward you commensurately.

 

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