This week, you learned three ways to write quick blog posts. You learned the three point model (with opening and summary), you learned about commenting on someone else’s post, and you learned the question and answer post. Today, I want to talk about the another method of writing quick blog posts: the series.
Writing a series means taking a bigger topic and breaking it up into a series of smaller posts. This week, I could have written about the subject of writing quick blog posts in one long post. Instead, I wrote a series of short posts.
You might write a series about litigation, for example. You could write short posts about liability, damages, filing a complaint, statutes of limitations, discovery, motions, trial, and appeal. You could undoubtedly break down most of these topics into multiple posts.
With some series topics, you’ll have enough material for many weeks of posts, and yet each post will only take you a few minutes to write.
One advantage of a series of short posts is that each post represents another point of entry to your website for prospective clients who are searching for information about one of your topics. Put links in each post to the other posts in the series and you’ll get more visitors reading more of your content.
What’s that? You want even more ideas for writing quick blog posts? Your wish is my command:
- Update old posts. Add new information, new links, new or revised comments, and links to other resources, including your other posts
- Round up posts. Grab five or ten of your old posts on a given topic and write a new post that simply links to each of them. Add a sentence or two describing each post
- Graphic post. Photos, infographics, charts, survey results, videos, and the like, don’t require a lot of writing.
- Re-purpose other content. Post excerpts or entire transcripts of your articles, slides, presentations, white papers, books, reports, videos, audios, and so on. You can also break these up and create a series.
- Resource post. A list of websites, apps, books, blogs, and other resources you recommend relative to a theme.
- News. One paragraph summaries of recent news stories, appellate decisions, or upcoming events.
- Interviews. Interviews with professionals, bloggers, authors, speakers, and other subject matter experts, make good posts and are easy to write. Ask questions (over the phone, via email) and let them supply the material for your post. You can post a video or audio, a transcript, a summary, or any combinations thereof.
- Guest posts. Let others write posts for you. They get exposure to your subscribers, you get good content. You may also open the door for writing a guest post on their blog.
The more content on your site, the more opportunities you have to show visitors how much you know and how you can help them. I hope you can see that there are many ways to write quick blog posts and you are encouraged to do so.
For more ways to use content to get more traffic, more subscribers, and more clients, get this
