Instead of writing blog posts and articles and emailing them (or a link thereto) to your email list, I suggest you consider doing the opposite: write emails first and then post them on your blog.
Why?
Because an email is faster and easier to write. You can write one in a few minutes. And because emails get more engagement and a higher response to whatever it is you’re asking your subscribers to do.
Emails are short. They are personal, natural, and direct. They simulate you talking to your ideal client.
Blog posts and articles tend to be longer and more formal, or so we tend to make them. They take more thought, more research, more writing. There’s a natural tendency to delay and defer writing something so “important.”
If you want to write more easily and more often, write more emails. If you want to have more engagement with your list, if you want to get your readers to respond  (call, write, fill out a form, sign up for your webinar, promote your event, etc.) in greater numbers, write more emails.
Post some or all of those emails to your blog, with graphics and links if you want. Or not. Your blog can continue to provide lengthier content and serve as link bait and proof of your legal prowess. But do that in addition to, not in place of sending more emails.
How to write blog posts and emails, and make the phone ring
