I was reading an article on why the iPad beats Android tablets. The author concluded thusly (I love that word, don’t you?), “Having reviewed the options, the reason for Apple’s continued dominance in the tablet market seems clear – it makes the best product. It also makes the most expensive product, but that doesn’t seem to deter consumers, who continue to buy the iPad in droves.”
The article points out that there is and will be a big market for Android, and many people prefer that platform for reasons other than lower price.
Something for everyone.
Now, how do your legal services compare? Do you offer iPad-ish services–high quality and high price–or Android-ish–lower quality and lower price?
You can make money in either category, but not both.
Many attorneys lean towards the lower end of the market. I suggest you resist the temptation.
Set your fees at Apple levels. High end. Then, make sure you’re worth it.
Higher margins provide huge benefits:
- You get better clients. Yes, more demanding (like Apple’s), but better in every other sense
- You don’t need as many clients; you can take your time and turn out a better work product
- You can hire better talent and delegate what you don’t enjoy
- You have a marketing budget so you can expand and grow
- You earn more profit and enjoy a better life style.
Delivering high quality legal services does cost more. A nicer office, the best employees, a higher level of “customer service” all come at a price. But it’s not how much you spend that counts, it’s how much you earn.
The Attorney Marketing Formula shows you the six keys to earning more without working more. Click here.






Eight ways to use audio recording apps for marketing
I was reading some of the reviews for Dictamus, the dictation app I use on my iphone. Many lawyers and physicians extol its virtues, saying things like, “best on the market, ” “replaced my 0 dictation equipment,”and “I use it every single day.”
I don’t dictate to a secretary these days, but I do dictate to myself. My phone is always with me so it’s very convenient to capture notes or ideas on the fly. I also dictate entire articles, letters, and other longer documents, using Dictamus’ “insert” function to insert new thoughts into the middle of already recorded sentences. Yep, just like  the old cassette and belt dictation machines I used to use.
Anyway, I started thinking about how audio recording apps (any app will do) can be used for marketing. In addition to the obvious use of recording ideas for articles, people to call, things to do, and dictating complete articles, emails, and letters, here’s what I came up with:
Do use audio recording apps (or digital recorders) for marketing in your practice? What do you do? Which apps do you use? Please add to the comments.
Want more marketing ideas? Of course you do. Click here.