I like pain. It feels so good when it stops


The economy is good. Incomes are up, unemployment is down, the future looks promising. Many are beginning to realize how bad things had been.

When you feel good, it’s easy to take it for granted. It’s only when you don’t feel good–when you’re sick or sore, stressed or sad, battered or broke–that you appreciate how good it is to not feel that way.

You don’t notice what you had until it’s gone. Or it returns.

One thing I do to keep my balance is to take inventory. Periodically, I sit down and note what I have, not what I don’t have. I make a list of people and experiences I appreciate. I note my talents and assets. I ruminate on the positive aspects of where I’ve been and where I’m going.

I do this because gratitude is essential to happiness.

When bad things happen, I remind myself that this too shall pass and note that it could have been worse (because it can almost always be worse). Then I look for the lesson.

If all else fails, if I’m in a bad place and can’t seem to extricate myself, I remind myself that I’m not going to live forever and I can choose to give up or suck it up and get back to business.

And then I feel much better.


Do everything in full-screen mode


On the radio this morning I heard a promo for an upcoming program. I wasn’t listening closely and don’t know what it’s about but the guy featured in the promo said something that caught my attention. He said, “Do everything in full-screen mode.”

I like the image. I like the idea of being so totally focused on what you’re doing that you can’t see anything else.

“Full screen,” says, “don’t multi-task,” do one thing at a time and give it your full attention.

It says, “pay attention to the details,” because they’re important. And make sure you have the proper tools and allocate sufficient time so you can do that.

When you’re working, work. When you’re playing or relaxing, praying or spending time with loved ones, do those things with everything you’ve got.

Do everything in full-screen mode and live a more productive and prosperous life.

Focus on getting more referrals


What’s obvious to you is amazing to others


Author Derek Sivers once said, “What is obvious to you is amazing to others.” From time to time, take a moment to remember that.

You know things most people don’t. Don’t take what you know for granted.

The next time you talk to a client and explain the law, their options, and your recommendations, note the depth of your knowledge, the alacrity with which you’re able to summon it, and your ability to communicate it.

The next time you do a presentation, record a video or write an article, or you are interviewed, review the finished product so you can see how good you really are.

You know things and you’re able to do things. You can quickly spot issues and form arguments for and against them. In a matter of minutes, you’re able to pull essential information out of a client or witness.

Don’t discount your knowledge, your ability to explain things, or your ability to persuade people to your point of view.

Unfortunately, many attorneys don’t appreciate their value. They charge less than they deserve and the market will bear.

What is obvious to you is amazing to others. Don’t forget that.

Marketing is everything you do to get and keep good clients. Start here


Doing the impossible


If Alexander Graham Bell had been a professional electrician, he would never have invented the telephone. He would have know that it was impossible.

What aren’t you doing because you know it’s impossible?

If you’ve ever wondered why lawyers with half your intelligence and charm and none of your good looks seem to get more clients, make more money, and lead a charmed life, it may be because they don’t know what you know. They’re able to charge forward, unburdened by the knowledge that what they’re doing isn’t supposed to work.

Mark Twain said, “All you need in this life is ignorance and confidence, and then success is sure.”

So maybe you’re too smart for your own good.

You can’t unlearn what you know. You can’t ignore what you know can go wrong.

Or can you?

Sometimes, I put what I know in a mental lock box and charge ahead in self-imposed ignorance. I don’t think, I just do. I don’t edit, I just write. And I remind myself that it’s okay to make mistakes.

My motto: “progress, not perfection”. I give myself permission to write crap or mess up royally. Only when I’ve gotten far enough along do I stop and take a look at what I’ve done.

I’m often pleasantly surprised. But then, what do I know?

How to get more referrals without really trying


What? You STILL don’t want to do it?


Yesterday, I talked about coming to grips with doing things you don’t want to do. Like marketing.

Basically, I talked about sneaking up on a task and giving it a big hug, until it feels familiar and you can give it a go. But there’s another way to do things you don’t want to do.

Do them anyway.

Who says you have to feel like it? Who says you have to like it? You have work to do so do it.

You may have legal work you don’t “feel” like doing. You do it anyway because if you don’t, your clients leave you, sue you, and complain about you. You can’t pay your bills. You lose your license. Your home. Your spouse.

There’s no choice here, you do the work.

With marketing, it’s different. Or so we tell ourselves. If we don’t do the work, we don’t lose, we just don’t gain.

Of course, that’s not true. If you don’t do any marketing, eventually you will lose everything.

Fear of loss is powerful. That’s why we do our legal work even when we might not want to. The desire for gain doesn’t motivate us in the same way.

That’s why we have to create habits and routines for marketing, why we have to hold ourselves accountable to others, why we have to block out time on our calendar for marketing (even five minutes a day), and why we have to force ourselves to do it.

But not forever. Eventually, we see that marketing isn’t that bad and it really does work. Eventually, we come to like it.

Or we don’t. But we do it anyway.

Your clients want to send you referrals


When you don’t want to do something, try this


Let’s rap about the stuff you’re “supposed” to do but don’t want to. Okay, too many things. Let’s limit it to marketing.

Actually, I’d like you to make a list. Write down all of the marketing tasks you can think of that are currently in your no-go zone.

You don’t want to do networking? Write that down. Social media sucks? Add that to the list. Blogging, asking for referrals, webinars, public speaking, email, direct mail, advertising, cross-promotions, convention booths, sponsoring sports teams. . . and the list goes on.

Look at the items on your list, one by one, and write down the reasons you don’t want to do them. What is it about each strategy that gives you heartburn? Or, is it that you don’t think you’re any good at it or you’re convinced it won’t work for you?

Don’t skip this part. Write down why you don’t want to do it.

Next, write down the answer to this question: “If I DID like this [was good at this/got results with this], what are the possible benefits?”

If you liked networking, for example, what could it do for your practice or career?

Write this down, too.

The purpose of this exercise is to get you to confront the things you don’t want to do in a rational manner. The goal is to take something you don’t do now and find a way you can do it.

Pick one strategy on your list and learn more about it. Read, watch videos, and explore the different ways people (lawyers) are using these strategies and getting results.

See if you can find someone who will let you see their content creation process–what they do to write and publish an article, for example. See if you can find someone who will let you tag along to their next networking event.

We all talk ourselves out of doing things we don’t want to do. This exercise is meant to help you talk yourself into giving it a try.

There’s a big world of possibilities out there you’re currently not doing. How might your life be different if you could find one possibility and make it work for you?

Marketing 101


Turning off your issue-spotting machine


One reason many people say they don’t like lawyers is that we appear to be negative people. We’re the ones who tell everyone why things won’t work.

Hey, we’re just doing our job.

Lawyers are said to be bad in business because we’re risk-adverse. We see what can go wrong and we don’t like to take chances. We stay safe but we also miss a lot of opportunities.

How many of us fail to realize our potential?

Robert Schuller asked, “What would you attempt to do if you knew you could not fail?” It’s one of my favorite questions.

Turn off your issue-spotting machine temporarily and think about this for a few minutes. If failure was impossible, what would you be, do, or have?

Think about what you want and how you feel about it. How bad do you want it?

If it’s something that makes your heart sing, don’t give up on it just because the evidence against you seems overwhelming.

Dr. Robert Anthony said, “Forget about all the reasons why something may not work. You only need to find one good reason why it will.”

Client referrals made simple


Don’t follow your passion


More than a few smart having been saying lately, “Don’t follow your passion”. The main reason they give is that just because you’re passionate about something doesn’t mean you can make a living at it. There has to be a market for it.

If you love building Star Wars Battle Cruisers out of Legos, you probably have a hobby, not a business.

But some people build fortunes following their passion so telling everyone not to pursue theirs does them a disservice.

How about this: “Don’t follow your passion as a career unless there is a market for it”. Or, “Find a way to leverage your passion so you can make a living at it.”

Few among us love every aspect of our chosen careers. You may love standing in front of judges or juries and flapping your gums but hate marketing. If you asked me, I’d tell you to find a way to do more of the former because your passion for doing that will likely mean you don’t have to do much marketing.

And, if you aren’t passionate about any aspect of your career, if you do it because you’re good at it and it’s paying the bills but you would rather be doing something else, I’d tell you to keep looking for a way to do that something else.

Because if you can make a living doing what you love, not only will you be happier, you’ll likely accomplish more than you ever thought possible simply because you’re doing more.

In speaking about productivity, Leo Babauta of Zen Habits said: “…if you’re passionate about your work, you won’t procrastinate — you’ll love doing it, and want to do more. . . Make your life’s work something you’re passionate about, not something you dread doing, and your task list will almost seem like a list of rewards.”

Go find your list of rewards.

This can help you figure things out



Living life on your terms


Take a gander at your todo list, reminders, and calendar and ask yourself this question: how many of these items fall into the category of “have to do” and how many are “want to do”?

Yes, I know, some things fall into both categories. And some things you have to do because they allow you to do things you want to do. Or something like that.

The point is, I think we should all be working towards doing more of what we want to do.

Come on, as long as the things that have to be done are getting done, by us or someone else, why shouldn’t we be able to do more of what makes us happy?

The question is, how can we do it?

One way is to get money out of the way. Accumulate a ginormous pile of cash so you no longer have to work. If not cash, passive income will do the trick. When money is out of the way, you can do more of what you want to do.

Sound good? Okay, put that on your list of goals. Actually, you might want to make that your number one goal because if you accomplish this, when you accomplish this, most of your other goals will also be taken care of.

Don’t scoff. You know people who have done this. I’ve done it. It can be done. You can do it. You should do it.

Now, while you’re working on this, what else can you do to get more “want to” into your life?

I think you begin by being more aware of what you’re putting on your lists. If you routinely ask yourself, “Is this something I want to do?” before you write it down, you might start gravitating towards a list comprised of more things you want to do.

You might also get frustrated as you realize how much of what you do falls into the “have to” category. But frustration isn’t a bad thing. It might be all the motivation you need to get going on your plan to get money out of the way.

Referred clients are more likely to make referrals


What’s bothering you?


Are you worried about something right now? A problem in the office or at home? Paying your taxes? Too many bills? Not enough income?

We all have problems. Most of them aren’t fatal. With a modicum of time and effort, we can resolve them or at least make enough progress so that they no longer keep us up at night.

But sometimes, they have a nasty habit of sticking around.

Whatever you do, don’t dwell on them. Because what you focus on, grows.

Instead of focusing on your problems, focus on solutions.

Get the problems out of your head and onto paper or into your favorite app. Brainstorm all of the possible solutions. Write down your available resources. Note what you can do, not what you cannot.

Talk to smart people and get their suggestions. Talk to people who love you and are good listeners and ask them to listen to you talk it out.

Let your subconscious mind (your gut) help you figure out what to do and then do it. It will almost always be the right decision.

What if your gut tells you to do nothing? Then, do that. Sometimes problems go away by themselves. Sometimes the passage of time gives you perspective and makes you realize that the problem wasn’t as bad as you had imagined. And sometimes, time helps you to discover other solutions that weren’t possible before.

Finally, once you have made a decision about what to do and you’ve started doing it, turn your attention to all of the good things in your life.

Dwell on your blessings. Because what you focus on, grows.

Need clients? Here’s the best way to get them