When your task management system isn’t working for you

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It’s not the app, it’s the system. If you have the right system, you can make it work in just about any app.

Or so we’re told.

I don’t think that’s literally true but there’s enough to it that if your system isn’t working, changing apps, as I did recently, might be the solution. At the very least, it gives you a chance to re-examine your system.

A few thoughts about apps and systems.

First, your system (and app) should serve you and make your life easier. It shouldn’t make you do a dance to keep up with it. It should sit by your side and tell you what to do next (because you decided that earlier) and give you the satisfaction of checking things off as you do them.

If it doesn’t, before you switch apps or radically change your system, consider looking for ways to simplify that system.

If possible, see if you can consolidate all of your task management functions into one tool.

You can have multiple lists or tags or labels but put all your work and personal stuff in one app.

In keeping with that, you should have one inbox. One place for all of your incoming tasks and ideas.

Because it’s simpler.

If one app/one inbox isn’t possible, because of partners or staff or whatever reasons, consider using two iterations of the same app, one for you and one for the team.
Less to learn and update.

Be realistic about the number of tasks and projects you can do each day, or at one time. Most of us take on too much, which leads to overwhelm and falling behind.

Keyword: a few at a time.

Then, make sure every task has a next action and a date when you’re going to do it, review it, or start it. Add a due date if there is one, but having a start date allows you to forget about the task until the start date, which allows you to give your full attention to what’s important today.

Then, update your lists “in the moment” rather than once a week or on some other schedule. When you complete something, tick it off. When you think of something, add it in. You can also do a weekly review, but that will be a lot easier to do if you’ve kept up with your lists in real time. 

Finally, if you switch to another app, don’t get bogged down learning and using a bunch of new features. Instead, consider turning off or not using most of the functions initially, and start with just an inbox and a place for today’s tasks.

This gives you time to think about what you’re doing and if there’s something you should change.

As you get more comfortable with the app and your new system, add back some of the other functions and see how it feels. If those work, you can add more.

That’s my take, and I’m sticking to it. Time to tick this off my list and see what’s next.

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This post might not be right for you

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There’s a phrase you should use in your marketing that might make your services more desirable. It’s based on the concept of exclusivity, that what you offer isn’t for everyone.

And that’s the phrase.

Tell people that “it” (your services, offers, seminars, etc.) isn’t for everyone.

First, because that’s true. And your candidness is refreshing.

Second, because it makes what you’re offering more specialized, valuable, and desirable.

It’s a type of takeaway which is powerful in marketing because people want what they can’t have, especially when they had it but it was taken away. That might happen when they see your offer, think it’s for everyone, and then learn it might not be for them.

It makes people wonder if “it” is right for them and then take steps to find out. 

If it isn’t for them, they don’t need to waste their time (which is good for you as well as them). If it is right for them, they often feel the need to act immediately, to get what they need and not miss out. And if they’re not sure, they realize they need to get more information or ask questions, which is also good for both of you.

So when you say “it’s not for everyone” you might also suggest they read something or contact you to find out.

Telling folks it’s not for everyone or “it might be right for you” makes you more credible, especially compared to those who make it look like what they do is for anyone.

It can also make you more in demand because people want what others have and they might stick around long enough to find out if they can get or should get it too.

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3 things you should do every day

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Every day, there are 3 things you should do.

The first is client work, obviously. Get the work done, the bills billed, the clients happy, and the bills paid.

The second thing is running the joint. Yes, marketing and management of your practice.

That’s true even if you work for a firm. You still want to bring in new business, build your brand or reputation, and do things that help you grow your practice and career.

It includes things like creating content, building relationships with influential people in your niche, strengthening relationships with your clients to foster repeat business and referrals, supervising and training your team, and improving your systems and workflows.

Third on the list, but no less important, is to work on yourself. We’re talking about personal and professional development. The stuff that makes everything else work.

It means improving your legal knowledge and your writing, speaking, and interpersonal skills. It means getting better at communicating, negotiating, and leading and managing people. And keeping up with technology.

So, 3 things every day.

Think of these 3 areas as legs on a stool. You need all 3 or the stool won’t stand.

How should you allocate your time? One third each? Not practical. Some days, you have nothing but client work and no time to do anything else. Some days you have other priorities.

But if you’re a rule-of-thumb type of person, that rule should be to do something in each area every day.

Even if that means making one call on your lunch hour or reading a couple of pages before you go to sleep.

Keep your hand in all 3 areas and do your best to not let a day go by without all 3.

Create recurring tasks in your task manager or calendar or habit tracker. Make this a habit.

Don’t let your stool get out of balance.

How to get more referrals from your clients

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Would you like some paper to go with that pen?

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You have something you want but you’re not doing anything to get it.

You’re not ready. You’re busy with other things. You need to do more research.

Maybe someday. . .

Or maybe right now.

If you have a goal or a dream or something you want, don’t wait until everything is just right. Do something. Take the first step.

Even if it’s tiny.

I’ll tell you why.

Yes, clearly you can’t accomplish a goal without taking the first step, but why now? Why take action before you’re ready?

Because when you do, your brain sees that “this” is something you want and goes to work to help you get it.

It gives you ideas and methods and tells you things you need to know.

Your brain sees that you did something, believes you want something, and helps you take the next step to get it.

It works like Amazon does when you buy something. It might only be a pen, but the algorithm sees this and starts sending you ads for paper.

Your subconscious mind does the same thing, but is much more powerful because it knows everything about you, not just what you recently bought (or put in your cart).

What’s your goal? What do you want to do ‘someday’?

Ask your brain to help you get it by taking that first tiny step.

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2 questions that can get you out of a jam

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You’re blank. You don’t know what to talk about or write. Relax. I’ve got 2 handy-dandy questions you can use as your go-to idea starter.

The first question: What do I want them to know?

What do you want the reader (audience, interviewer, new contact, etc.) to know about the law, about your services, or about you?

What do you want your new client to know about his case, what you’ll do first, and what might happen?

What do you want people to know about how you can help them or why they should choose you?

What do you want your clients to know about making a referral, writing a review, or when they should update their docs?

So much you want them to know. You could write or talk for days.

Okay, second question: What do you want them to do?

What do you want your new client to send you? What do you want them to do if an investigator calls? What do you want them to tell their doctor?

What do you want the reader to do after they read your article? What do you want your website visitor to do before they leave your site?

What do you want someone to do if they have questions? Want to make an appointment? Want more information? Aren’t sure they can afford it?

Use these questions to brainstorm ideas for content, correspondence, or conversation.

If you still run dry, ask yourself, “What else do I want them to know or do?”

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Paying clients for positive reviews

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How much is a good review worth to you? A client who says you helped them, made them feel safe, gave them tremendous value and solved their problems, someone who ssays they recommend you to everyone who needs help?

You’ve gotten great reviews before, so you know how good it feels when they show up. You also know they are worth a small fortune.

They bring you more cases from people searching for a lawyer online. More referrals from professionals who check you out before they refer their clients to you. And they make your other clients feel good about their decision to hire you because they can see that others say you’re the best.

Who wouldn’t love to get more positive reviews? You can’t buy that kind of marketing.

Ah, but you can. You already do.

No, not with cash. Don’t be silly. You pay for positive reviews by giving your clients an incredibly positive experience with you.

You don’t just do the work and deliver the results. You do more. You invest your precious time to serve them, go out of your way to take care of them, surprise and delight them, and build a relationship with them.

When they notice and thank you and say they appreciate what you do for them, there’s only one thing left to do.

Give them the link to the review site you favor and thank them, in advance, for sharing their experience and recommendation.

Okay, one more thing. After they post a review, thank them again.

In writing.

Send them a handwritten note and tell them how much it means to you that they took the time to write that review and say those nice things about you.

You’re not done paying until you do.

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Steal this blog post

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I’ve had people steal my content. One guy took one of my sales letters and published it as an ebook on Amazon.

The nerve.

But once I got over the shock of someone doing that, I realized it’s nothing to worry about, or try to stop.

You shouldn’t, either.

You shouldn’t worry about anyone stealing your content or idea. If that’s something on your mind, let it go.

You’ve got better things to do.

The time and energy you might put into stopping them could be much better used creating new content and new ideas, or building on what you’ve already done.

I know this might trigger some IP practitioners, but think about it. Even if you could stop someone from stealing and using your stuff, is it really worth the effort?

Don’t take that case.

Besides, the purloiner of your content isn’t going to do as well with it as you do because it’s your baby, not there’s.

You’re writing to and for your readers. You have a relationship with them and your content resonates with them. It has your personality and style, your stories and examples, watermarked on it, and anyone who tries to pass it off as their own is going to fall flat.

Even if someone successfully passes off your stuff as their own, even if they make a fortune with your idea, so what? If you have an abundant mindset, you know there’s plenty for everyone.

If you are worried about someone stealing your content, the best thing you can do is avoid writing generic articles and posts. Write something that carries your brand.

Spend your time creating good content, not looking over your shoulder.

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Monomaniac on a mission

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I have a friend, a successful businessperson, who describes himself as a ‘monomaniac on a mission’. He’s focused and passionate and lets nothing distract him from his goals.

Many people say something similar, but he actually does it.

He does it by eliminating most things that aren’t ‘it’.

Other businesses, people who drain his energy or distract him, things that require too much time.

As I say, he’s focused.

But he isn’t a workaholic.

He doesn’t get up early, put in impossibly long hours, and have no free time. He does his work, makes lots of time for his family, takes vacations, watches sports, exercises, and reads.

If you didn’t know better, you’d think he was well-rounded. But he’s not. He’s a monomaniac on a mission.

He’s focused on growing his business.

And yet he works fewer hours than most people. He’s more successful than most people because he gets more out of the hours he works.

How? He knows what he wants and how to get it and he just does the work.

Over and over.

He doesn’t get creative. He keeps turning the wheel. Many people would find what he does boring, but he’s long past that. He knows what works and he keeps his eye on the prize.

He doesn’t get bogged down with decisions or trying out new ideas. He doesn’t make a lot of mistakes and have to spend time fixing them.

He has a huge sense of urgency and doesn’t let anything (or anyone) get in his way.

Which means he works faster than others, and make more progress in an hour than some people make in a week.

Is this what it takes to make it big in business? In the beginning, when you’re trying to learn your business, meet people, and generate momentum, I’d say it is for many people. That’s what I did when I started practicing.

But when I got to a certain level of success, I took my foot off the accelerator a bit and did some other things.

Because I was not a monomaniac on a mission.

My friend has made many millions of dollars and reached the pinnacle of success in his industry. And while he’s branched out, too, he’s still very much focused on growing his business.

Just something to think about as you plan your week. And career.

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Tricking your brain for fun and profit

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We’re all heard the expression, ‘Act as if’. Act as though you have what you want and you’ll be more likely to get it. It’s the same concept behind ‘Fake it ‘til you make it’.

Pretend you can and soon you will be able to. Or something like that.

It works because when your brain believes you have something it finds ways to help you get it.

No, it’s usually not that simple. But I’ll tell you something that is.

Not only is it simple, it works instantly.

Yes, instantly.

What is this magic elixir?

It’s a simple way to feel better. Happier. More confident.

Who doesn’t want that?

As a bonus, it makes the people around you feel better, too.

And there’s science to back it up.

According to a recent study, researchers confirmed that smiling positively affects mood.

Even a fake smile.

Smiling ‘tricks’ your brain into thinking you’re happy. And thus increase levels of hormones like dopamine and serotonin, which make you even happier.

What’s that? You know all this? You’ve heard it many times before?

Me too. But are we doing it? I mean right now, are we smiling?

A few minutes ago I wasn’t. But I am now. And you know what? It works.

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Batch and grow rich

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Just about every productivity book or article today talks about the value of batching or bunching tasks. Don’t respond to one email, they say, answer most or all of them in one sitting. Or designate “theme days”—one day a week to work on one of your projects or areas of focus.

Tuesday might be marketing day. Thursday afternoon might be time to catch up on your reading or research.

It’s more efficient this way because instead of starting from scratch each time, we can leverage the different states of mind and pacing of different activities . Sometimes, you also benefit from the economy of scale, meaning you get more out of each task because you’re doing them in batches, alongside other, similar tasks.

One area this is true is in content creation.

If you write a weekly blog or newsletter, each time you sit down to come up with a topic, you’re starting from scratch. You have other things on your mind, and switching contexts to do something different can be difficult, especially if you’re behind.

It’s much easier to write when you don’t have to find a topic, you already have one lined up.

That’s where batching comes in.

The next time you brainstorm a topic, brainstorm several. Don’t limit yourself to just today’s topic, find topics for the next week or month or longer.

Not only will this save time and allow to write without pressure, it also allows you to develop themes for your blog or newsletter, making your content creation even easier, and arguably easier.

For example, this month you might write a series of posts about trending issues in your field. Each post could talk about a different case or argument or one of the stakeholders. One post might talk about the history, another post about the future.

One idea, several topics.

Another example would be a series of posts about the stages of handling a case:

  • Intake
  • Investigation
  • Liability
  • Damages
  • Demand
  • Negotiation
  • Settlement
  • Litigation, discovery, trial, post-trial. . .

You could get one or several posts about each of these stages. If you do a weekly blog or article, you could get three months’ worth of topics around that one theme.

Note, you don’t have to publish those posts sequentially. You could instead spread them out over six months and fill in the other weeks with content around a different theme.

Another way to create topics in batches might be to make a list of resources you recommend to your readers or clients—consumer tips or agencies or business organizations, for example.

Dedicate each post to sharing one or more of those resources, along with your experiences, observations, or explanations.

Another idea might be a series featuring some of your business clients’ businesses or products. Or a series based on war stories from several notable cases you’ve had.

Once you have a list of topics, put them on a content calendar or in your reminders app, and the next time you have a post due, you won’t have to scramble to find a topic.

You might also want to schedule your next brainstorming session, to come up with your next theme or bunch of topics.

Where to get more ideas and how to use them

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