Okay, not really. He’s actually quite brilliant, as his best-selling books and large blog following attest. And I agree with him most of the time. But about a week ago, he said:
The easiest customers to get are almost never the best ones.
If you’re considering word of mouth, stability and lifetime value, it’s almost always true that the easier it is to get someone’s attention, the less it’s worth.
Let’s think about this, shall we. . .
HARD TO GET CLIENTS
- Make you sell them on why they need legal services and why they should hire you instead of any other attorney
- Shop around, interview you, take forever to decide
- Are skeptical and question everything; trust is paper thin
- Bargain over fees (and question your bills)
EASY TO GET CLIENTS
- Are ready to sign up, pay your retainer, and follow your advice
I’ll take the easy clients, thank you.
Easy to get clients usually come through referrals. They trust the party who refers them, who trusts you and can attest to your trustworthiness and value. Easy to get clients might also be frequent readers of your blog or newsletter. They may have heard you speak or met you through networking. They might be friends or followers on social media.
Easy to get clients are easy to get because they know, like, and trust you. When they need (and want) your services, they’re pretty much ready to go.
It’s true that hard to get clients can turn out to be some of your most loyal clients and ardent fans. They have examined you with a fine tooth comb and found you worthy. Having passed inspection, you get their business and their referrals. But this doesn’t necessarily make them better clients or worth more to you than their easy going counterparts.
And then there are those who are neither hard to get nor easy to get. They are the folks who saw your ad or found you through search. They require a bit more effort before they will hire you but that hardly makes them “hard to get” or less valuable as clients.
I think Seth may be referring to those big clients who have lots of firms competing for their business. These clients know they are valuable and take advantage of that. They demand, and get, the lowest fees and the most concessions. They cut into your margins and make you miserable trying to keep them happy.
You can have them. I’ll take the easy clients, thank you.






My political views finally revealed (not)
When I first got stated on Facebook, one of my “friends” posted an incendiary political comment on my wall. In response, friends with opposing viewpoints took him on. Back and forth they went, telling each other in heated tones who was right. Others joined in. Soon, a full blown flame war was taking place.
It was great theater.
I let the two sides go at each other for while and I stayed out of it. No way was I going to get involved in that mess.
And then it really got ugly.
The original poster starting insulting people. Despite repeated requests by the majority to curtail the invective and stick to the issues, he continued his name calling. The more he was asked to tone things down, the worse he got. I had no choice but to remove him as a friend.
Even though this was an extreme situation, it reinforced the notion that discussing politics in public is not a good idea. Unless you are certain that everyone in “the room” is of a like mind, you’re just asking for trouble.
If you’re a professional or in business, your political views should not be posted on social media. Why risk alienating half of your friends and followers? Even when the discourse is civil, political postings provide an insight into your thoughts that can drive a wedge between people who might otherwise get along just fine.
I have political views. Not a day goes by that I don’t feel like posting my opinion about one thing or another, or re-posting what someone else has said.
I’d be nuts to do it.
So I bite my tongue. And save it for a private conversation.
It’s called being in business.
I have many friends on the other side of political aisle. We like each other. We do business together. We can talk about almost anything. Â But not politics. We don’t go there.
In business, you can’t go there.