If you aren’t as productive as you would like to be, it might simply be because you’re bored. Work you once found interesting and challenging might now feel mundane and uninspiring. You’ve seen it and done it all and now you’re filling out the same forms you’ve filled out 100 times before.
It’s hard to do your best work (and enjoy it) when you’re bored.
Remember when you first started practicing? Everything was new, the work was difficult and exciting, and you never knew what to expect. The work was anything but boring.
If you want to be more productive you have to find a way to recreate some of the excitement you once felt about the job.
You have to change something.
That doesn’t mean you need to start a new practice area, offer a new service, take on a new parter, or start a new marketing or advertising program, although those would likely do the job. You might simply change something about how you interview prospective clients, start doing exit surveys or asking clients for testimonials or reviews.
Maybe it’s time to start outlining your book. Maybe it’s time to retire your Windows computer and get a Mac, or get a new writing program or task management app.
Anything will do.
Maybe your library needs refreshing. Try handwriting your meeting notes instead of typing. Attend a different networking group, start exercising, or take acting lessons.
My best advice? Do something that scares you. Something you’ve never done before.
Because while it’s hard to be productive when you’re bored, it’s hard to be bored and unproductive when you do something new. And scary.
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