A little clickbait-y? Sorry. I know you’re not lazy. You’re busy and don’t have a lot of time for marketing.
Or you’re just not into it like some lawyers.
No problem. You don’t have to invest hours (or spend a fortune) to build your practice. What you need to do is leverage the time you do have doing small things that have the potential for a big return.
To wit:
If you can’t commit to writing a regular blog or newsletter, you can do guest posts on blogs or occasional articles in publications read by your target market. “Borrow” their audience, authority, and list.
You’re not big on social media? Identify a handful of non-competitive lawyers or other professionals in your market who are very active on social and comment on their posts.
You do a seminar in your conference room but haven’t had time to promote it? Hire high school kids to go door-to-door and pass out flyers or put them on windshields.
You’re not ready to do your own seminars or events or to do a lot of networking? Find existing events and meetings and get yourself invited as a guest speaker or to sit on a panel. Similarly, find podcasts and channels with an appropriate audience and offer to appear as a guest. They need smart people like you with something to say.
No budget for advertising? Invest $500 a month improving your website SEO, navigation, and content, and get more traffic. Don’t forget to add an opt-in form or landing page and collect names (by offering a report) and start building a list you can connect with when you’re ready.
Not getting as many referrals as you’d like? Talk to your clients, former clients, prospective clients, business contacts, and personal friends. “If you know anyone…. I’d appreciate the referral” is simple and effective and takes no time or money.
Don’t forget lawyers in other fields, or even in your field. Tell them to keep you in mind when they have something they don’t handle, a conflict, or a case that’s too small or too big for them. I got my practice started that way and it was very effective.
In short, there is a middle ground between “all in” in your marketing and doing nothing and that middle ground can bring you a lot of new business.
