Many attorneys don’t advertise because they believe it is inappropriate. They consider it overly aggressive, constantly pushing for sales and leads.
There is an alternative.
Unlike “lead generation advertising” and other forms of marketing featuring a “call to action,” the focus of reminder marketing is to show your audience that an issue exists, or still exists, and what could happen if it is ignored. It may mention your ability and readiness to address the issue, or this may simply be implied.
Reminder marketing isn’t restricted to advertising. Reminder marketing also occurs through emails to clients, prospects, or business contacts, newsletters and blogs, social media posts, press releases about news stories, and other communication mechanisms. It is a viable way to attract new clients, as well as stimulate repeat business and referrals.
Sometimes, you remind your audience that they may have an unaddressed problem or impending deadline, sometimes you remind them that updates are advisable, or that certain benefits are available to them they may not realize or might have forgotten.
You provide information and use examples of cases in the news or in your practice, and in doing so, not only remind them about the issues but keep your name or “brand” top-of-mind.
Reminder marketing is the essence of staying-in-touch with your market. Your messages remind your clients that you are still practicing, still protecting and supporting your clients, regardless of your message’s content. It’s a simple and effective mechanism for bringing in more business.
On the other hand, just because the focus of this type of marketing is educating or reminding, it doesn’t mean you shouldn’t persuade your audience to do something. You should.
But you can do that without pushing.
