In the world of marketing and client relations (which is a sub-set of marketing), one of the best things you can do is to make things easy for your clients and prospects.
Because the easier it is for them, the better it is for you.
Here is a simple checklist of things to do, and a reminder to do them.
MAKE IT EASY FOR CLIENTS TO FIND YOU
- Website (SEO, links from authority blogs, other professionals)
- Referrals
- Advertising
- Content (Blogs, articles that get indexed, shared, etc.)
- Networking and speaking
- Handouts
- Directory listings
- Newsletters
MAKE IT EASY FOR CLIENTS TO CHOOSE/HIRE YOU
- Website (About/bio, service descriptions, FAQs, navigation, contact forms)
- Testimonials, reviews, success stories
- Everywhere: Explain “why you” instead of doing nothing, doing it themself, hiring someone else, or waiting
- Flat fees, guarantees
- Simple hiring documents: agreements, disclaimers, authorizations
MAKE IT EASY FOR CLIENTS TO WORK WITH YOU
- Explain everything, copy everything
- Keep them informed about everything
- Remind them of deadlines, appearances, updates, appointments
- Encourage them to contact you with questions
- Be available. Tell them what to do if they can’t reach you, after hours.
- Don’t nickel-and-dime; give them the benefit of the doubt
- Make it easy for them to refer, post a review, promote your content
I’m sure you can add to this list and you should. Then, periodically, survey your clients (and prospects) about how you’re doing (and not doing) so you can continue to improve.
Because the easier you make it for your clients and prospects, the better it is for you.
