Simple dimple


Let’s face it, marketing can be a pain in the behind. There’s a lot to learn (and keep up with), a lot to do (and/or supervise people who do them), expenses, compliance issues, and the cost of our precious time.

Which is why a lot of people hate marketing. Including me.

But we do it because of the results it delivers and the lifestyle this affords.

But there’s marketing and there’s marketing. It’s not all the same. I don’t do anything I really detest and you shouldn’t either.

Because when you force yourself to do something you hate, you resent doing it, cut corners, and get poor results. Not to mention the ill effects of constant stress.

When it comes to marketing (or anything else), it’s always better to do things you enjoy or are at least comfortable enough to continue doing. And if you can’t find strategies out of the tin that fit that description, choose something and find easier ways to do it.

For me, easy means simple. Certain methods may be more profitable, but if it’s not simple, I don’t do them. I’m not willing to pay the price for complexity.

In my practice, as a young (starving) lawyer, that meant focusing on referrals. It was simple. It meant doing good work, treating people right, and staying in touch with everyone.

I could do that. And I did.

Later, I gave my clients handouts (reports, referral cards, etc.) they could share with people, and did some other things to generate even more referrals.

But I always kept it simple.

We have more options for marketing today, but referrals should always be at the top of every lawyer’s list. Your clients and business contacts can send you all the business you can handle, and/or introduce you to people who can.

Once you’ve got referrals squared away, you can add other strategies. A content-rich website or blog and/or a newsletter are also relatively simple.

I don’t know about you, but I’d rather write something once a week than go to a weekly meeting.

More good news.

You can build a very successful practice using just one or two effective strategies. Find something that’s simple and appropriate for your practice, temperament, and resources, and once you’ve chosen them, stop looking. At least for now.

Instead, get better at implementing those strategies. They may be all you need.

How to get more referrals from your clients