Marketing without social media


Let’s say you’re like me and you don’t like social media, or you don’t like it enough to make it a mainstay of your marketing.

If you do like it, or don’t want to ignore it completely, there are a lot of benefits, but it’s not the only game in town.

You can get traffic to your website or blog without selling your soul to the master of the universe, through:

(1) Search.

People looking for information (about legal issues and/or lawyers who can help them) will find your content if the search engines deem it worthy of the same. So, make it worthy.

No clickbait. Good information. Published more often than “once in a while.”

(2) Sharing.

If your content is good, visitors to your blog or website will share it. Make it easy for them to do that by providing share buttons that allow them to link to or post your content on their social media platforms.

(3) Posting.

Sign up for accounts on the major social media platforms and, when you write new content, post a link to it on those platforms. You can also post in groups that cater to your niche market, besides posting in your timeline.

(4) Advertising.

You can do pay-per-click advertising, ironically through social media companies, or display advertising, or even offline advertising. Advertise your content, your services, or both.

(5) Everything else.

When you speak or write articles or give interviews, promote your blog or other content properties. When you meet people, via networking, or socially, and you think they might benefit from your recent article or video, tell them about it.

And don’t forget to share your content via your newsletter and invite (ask) your readers to share it.

Tell folks what they’ll find and how to get there, and they will come.

Social media is free marketing, but it can take up a lot of time. Optimizing posts for SEO, guest blogging, commenting, and especially, consuming other people’s and content and engaging with them. You could easily spend an hour or more per day.

For some, that is time well spent. For others, like me and perhaps you, the time factor is a big reason for not making social media a big part of your marketing.

If you want to do something, choose one social media platform used by the people in your target market, and spend your time there instead of everywhere. And limit yourself to ten minutes a day.

But you don’t have to do that, either.

If social media just isn’t your thing, you can still benefit from its power and reach without a formal social media marketing plan or hiring people to run it for you.

Make it “something else” you do, in support of your primary marketing activities, and spend your time on those.

My primary marketing activity is email