Walk, don’t run


You want to get better at marketing (or anything) but you don’t want it to take over your life. You don’t want to spend days or weeks studying and doing what needs to be done.

You don’t have to.

In fact, you’ll learn more and be able to accomplish more if you don’t try to do everything in a short period of time but, instead, do a little every day.

10 or 15 minutes a day, but every day.

Put a daily appointment (with yourself) on your calendar, or a recurring task in your task app. Not once a week for an hour, because you might not do that, but you can do 10 minutes a day no matter how busy you are.

In 15 minutes, you can do a lot. You can read a chapter in that book you’ve been meaning to read. You can watch a video or two and take notes about what you learned and what you might do with it.

Not difficult, is it? But if you do it every day, you can make a lot of progress.

What else could you do during your 15-minute ‘appointment’? You could:

  • Write or re-write an email for your autoresponder
  • Outline your new presentation or book
  • Practice your presentation
  • Write a page for your new book
  • Brainstorm ideas for a new lead magnet
  • Edit your work-in-progress
  • Call a few former clients and ask how they’re doing
  • Visit some blogs to get ideas you can use in yours
  • Invite your best referral source to lunch
  • Invite someone you don’t know to coffee
  • Meditate and let your subconscious mind help you with something you’re working on
  • Take a tutorial on a new contact management app
  • Outline an article for your newsletter
  • Jump on social media and see what people are asking
  • Add more keywords to your PPC ad campaigns
  • Call a professional in your niche and introduce yourself
  • Email an author and ask to interview them
  • Draft a survey to send to prospective clients
  • Update a page on your website
  • Email your list and invite them to read your latest article
  • Email your list and invite them to submit questions for your upcoming article
  • Email your list and explain a recent ruling
  • Email your list and tell them a success story about one of your recent cases or clients


You can also repeat these. Call a few today, call a few more tomorrow—and so on.

15 minutes. 10 if you’re in a hurry. But do something every day.

What do you think will happen if you do?

Why don’t you find out?

For more ideas for your newsletter. . .