Why attorneys fail at marketing


Compared to everything else attorneys do, marketing is easy.

So why do so many attorneys mess it up?

It’s not because they lack smarts, charisma, or resources. It’s because they don’t do enough of it.

They write an article or two and then nothing for months. They meet a few people but never follow up. They get invited to do a presentation or interview, but don’t seek feedback (or listen to it) and don’t get invited back.

So they get disappointing results and conclude that “it” doesn’t work.

End of story.

The secret to success in marketing legal services is that there is no secret. As with any skill, you have to keep at it. Do it over and over again until you get good enough to see some meaningful results.

Your first effort might be crap. Do it again and you’ll get better. Keep doing it and eventually, you’ll get pretty good.

Simple. So why don’t they do it?

They might tell you it’s because they don’t have the time, but we all know that’s not true. I ask them, “If you knew for certain that you could triple your income in the next 12 months, would you find the time?“

They might tell you “it” won’t work for their practice area or market, or it might have worked in the past, but it doesn’t work anymore—but that’s not true, either.

If they’re honest, they’ll admit that they don’t keep at it because they don’t want to. They don’t like it, shouldn’t have to do it, feel it is beneath them.

But that’s their ego talking. They should tell their ego to shut up.

The attorneys who get good results from marketing don’t let their ego get in their way. They aren’t smarter, more skillful, or harder working than other attorneys.

They just kept at it.

End of story.

Marketing legal services made simple