When you’re in a hurry and you need to crank out a blog post, a newsletter article, a social media post, or any other type of content to be consumed by others, one of the easiest (and quickest) types of post to write is a “list” post.
- !0 Ways to (do something)
- 3 Reasons (something doesn’t work),
- 7 Steps to (getting a specific result)
- 5 Things I tell all my clients about (something)
- 4 Places to Find (information, people, forms)
Yeah, a list.
Write the list, add an intro and a closing comment or call to action, and you’re done.
Readers enjoy these types of articles because they can read them quickly, they’re easy to understand, and if some of the items on your list don’t apply to them or resonate with them, something else might.
These are easy to write because it’s just a list. Each item is a sentence or two. Or, go crazy and write 3.
Where do you get items to include in the list?
You can start with this short “article” I just wrote to answer your question:
5 Places to Find Ideas For Your Blog Post or Newsletter Article
- From articles you’ve saved in an “ideas” folder
- From your old articles and posts. Find something you wrote two years ago and reuse part of it
- From presentations, videos, or podcasts, you’ve consumed (including CLE)
- From websites or newsletters dedicated to clients and advisors in your niche market
- From memory. Interesting clients, strange cases, funny answers in depos, things you tell clients to do or avoid
Just about anywhere.
So, here’s my challenge to you. Take ten minutes right now and outline a list article, AKA a “Listicle”.
You’ll thank me later.
For more article ideas, see my Email Marketing for Attorneys course
