I’m talking about time you designate exclusively for marketing and nothing else.
The time you spend calling or emailing former clients, to say hello or share information you think might interest them.
The time you spend reading about marketing, sales, advertising, psychology, or personal development.
The time you spend connecting with professional contacts, to discuss helping each other with referrals, list building, or to share ideas.
The time you spend writing articles, blog posts, or presentations, or creating videos, or reviewing content created for you by others.
The time you spend reading other lawyer’s blogs or newsletters, to find ideas you can use in yours.
The time you spend researching your niche market and the centers of influence in it.
That kind of time.
Look at your calendar for the last 30 days. How much time did you schedule to do things like these?
Yeah, that’s what I thought.
I know, “busy” is your middle name, but you don’t need a lot of time for marketing. Consistency is key.
Start by scheduling 15 minutes on your calendar each weekday, exclusively for marketing. If that seems difficult, start with ten minutes. Or 5.\
When that time arrives, do something, anything, that could be considered marketing, even if it’s scribbling down ideas or questions, reading a few pages in a book, outlining a new blog post, or re-organizing your notes.
If you’re stumped, sit quietly for ten or 15 minutes and do nothing. Eventually, you’ll get bored and do something.
And from there, great firms have been built.
Start today to build yours.
This will help
