Quite a year wasn’t it? As you think about next year and beyond, what will you change?

Virtual meetings are here to stay and no doubt you’ve adapted. But what else will you do?

Take some time this month to explore your options.

Think about the long term. Where do you want your practice to be next year at this time? How about 5 years down the road? You may not know, yet, but ask the questions and let your subconscious mind start working on the answers.

Also ask yourself what you can do in the short term. What can you start working on or investigating right now?

What you can do to adapt your services and/or the ways you deliver them to the changing needs of your clients and target market? What can you do to accommodate people working from home, for example? How could you stand out by tailoring your marketing to first responders or health care workers?

What can you do to attract different types of clients or get a foothold in different niche markets? What business owners or professionals could you introduce yourself to? What new content could you create to attract a new crop of prospective clients?

Explore new marketing methods, or go back to ones you abandoned. If you don’t have a newsletter, start one. If you use email, look into postal mail. If you don’t advertise or do social media, find out what it would take to start.

Take a few hours to explore the future. Read, listen, think, and write down your ideas and questions.

You don’t have to make radical changes but by considering all of your options and asking lots of questions, you may find ways to nuance what you currently do and open doors to new opportunities for growth.

Which is something you should do every year.

Have you read The Attorney Marketing Formula?