Unsuck your marketing

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When I started practicing I hated marketing. Primarily because it didn’t work.

It didn’t work because I didn’t know what I was doing, I spent money I didn’t have, and everything I did seemed like a colossal waste of time.

It wasn’t fun.

I kept plugging away and eventually found a few things I was good at, notably, getting referrals.

I was able to build a big practice, primarily through referrals from my clients and (eventually) professional contacts.

That’s when I came to love marketing.

Marketing that worked, that is.

If your marketing isn’t working, don’t give up. There are things you can do.

First, consider fewer practice areas. Focus on one or two and let of everything else. Marketing is easier and more effective when you don’t have to compete with lawyers who specialize. (NB: you’ll get more referrals from lawyers when you don’t do what they do.)

Second, stop doing things that aren’t bringing in the kinds of cases or clients you want. Get rid of unprofitable strategies. Get rid of (or outsource) things you hate.

Try new ideas, or old ideas you did (poorly) a long time ago.

Maybe you wrote off networking but maybe you can reinvent yourself by marketing online. Maybe you’re a better writer than you think you are. Write something and find out.

Third, niche your marketing. If you’ve been trying to appeal to “anyone who needs my services,” try focusing on smaller segments of the market.

I did these things in my practice and it made all the difference.

The Attorney Marketing Formula can help

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