It doesn’t take a lot of time. You can use it to develop blog posts, articles, videos, podcasts, or any other type of content, and use that to bring traffic to your website and inquires about your services to your inbox, almost on auto-pilot.
And no, it doesn’t depend on ai.
It’s also a great way to meet prospective clients and other professionals, aka, referral sources, and simultaneously position yourself as a leader in your niche or market.
Easy-peasy and a great marketing tool.
What is this miracle method for building a law practice? Interviews. Ask someone about a subject that might interest your subscribers, readers, business contacts, clients, or prospects.
You ask questions, they answer. They get exposure, you get content. Easy-peasy and as simple as it gets.
Ask about their work, their area of expertise, a recent case or issue they handled. Ask about something they’ve done or are planning to do. Ask about changes in their industry, changes in the law, changes in their business or practice affecting their clients or customers.
You can ask about the same subject they’ve talked about on their blog or in other interviews, or something completely different. How have things changed, do they have any predictions or desired hanges, do they have thoughts about something your readers should know about?
If they’ve written or spoken about a subject before, could they give your readers a summary or a few tips or a success story (or horror story) your readers might like to hear?
You can also ask them what they suggest you ask them. It makes the job easier for both of you when you know what to ask and they know what they will be asked.
Where do you find people to interview? Anywhere. And everywhere. What do you read and who wrote it? What do your clients and prospects read or listen to? Who do they follow on social?
NB: this is one area where ai could help. Ask a chatbot to suggest content creators, authors, subject-matter experts, YouTubers or people in the news you might contact about an interview.
Or throw a dart at a list and pick someone at random.
There are an almost unlimited number of people you could interview, not just “willing” but thrilled to be asked, who have something valuable or interesting to say, about an almost unlimited number of subjects.
Relax. You just ask questions. They do most of the work.
It’s a great way to meet people in your industry or market. Networking on demand. If you’re shy or slammed for time, you can do everything on the phone or via email. And, if it goes as well as I’m sure it will, they might ask to interview you in return,
Anyway, don’t overthink this. Once a month, or once in awhile, ask someone to tell you something about themselves or their work and use that to create a piece of content.
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