Here’s your referral ‘Plan B’


You probably know you’ll get more referrals if you say something like this to your clients and contacts:

“We’re always looking for more clients and your referrals would be appreciated”.

You just don’t want to.

Well, here’s something else you can do.

It’s something you see and hear all over the Internet–in every video, podcast, article, and blog post. Everyone asks readers or listeners to “Like, Share, and Comment”.

It’s so common, many people don’t notice it. It’s part of the furniture.

And yet, it works. People do share, and when they do, new people come and watch or read or sign up.

So, if you’re uncomfortable directly asking for referrals, do this instead. Ask people to share your post, your video, your link, an invitation to your upcoming event, or a replay of your recent one.

You can “ask” in the content itself, on social media, and at the bottom of your newsletter. You can even ask at the bottom of your regular emails.

Add one sentence–an offer of a report or checklist or resource guide–and a link to a page where readers can download it or get more information.

Easy, right?

You can even do this in person (if that’s ever a thing again).

Hand the client print copies of your article or report, or extra business cards or brochures. Ask them to share with people they think might like a copy.

Or. . . don’t say anything. Most people know what to do.

More ways to get referrals without asking

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