How to get more clients without advertising

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One of the simplest ways to get more clients is to work with professionals, business owners, bloggers, and other influential people in your niche.–people with clients, customers, or subscribers who might need your services or know someone who does.

Typically, you meet and network with them and eventually get some referrals.

That works, but there’s a faster way.

Step One: Find people in your niche who don’t compete with you and who have a following–a blog, a newsletter, a channel, a podcast, an active social media platform, or other list of people who know, like and trust them.

Step Two: Talk to them about “working together” for your mutual benefit.

That means using your respective lists to promote each other’s practice, newsletter, offer or event.

If you handle estate planning, for example, you might work with divorce attorneys and propose one or more of the following:

  • I’ll write about your practice, you write about mine
  • We do guest posts for each other
  • We interview each other
  • We mention each other’s offer in the P.S. of our newsletters
  • We promote each other’s upcoming events, book launch, or giveaway
  • And so on

You might close your newsletter with something like this:

“My friend Joe Lawyer has a successful family law practice and is offering a free report, ‘How to Lose Your Spouse Without Losing Your Shirt’. If you know anyone who might like a copy, give them this link: xxxx”

It doesn’t get any simpler than that.

Step Three: Rinse and repeat. Run more promotions with them and find others with whom you can do the same.

I show you everything you need to know in my Lawyer-to-Lawyer Referrals course. You can read all about it here.

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