If it sucks, I ducks


A headline in an article I saw: “Networking Sucks–Do This Instead”. It wasn’t about alternatives to networking, however, it was about making networking less sucky.

Which is a good thing because if you can take the suckiness out of networking, there are a lot of benefits.

Meeting new business contacts and prospective clients is a valuable business building tactic for professionals.

So, when our ankle bracelets are removed and we’re allowed out of the house, what can we do to drain out some of the suck?

You can find ways to get yourself invited to an event, by a friend or a meeting holder, and have a wing-man available to introduce you.

You can get yourself booked as a speaker at lunches or conferences, and network with people who wait in line to meet you, get your card, and have your babies.

You can organize your own events, and thus have an excuse to invite the kinds of people you want to meet.

You can avoid formal networking completely, and do your networking only “as and when” you happen to meet people.

Or, you can use your newly acquired Zoom skills and do your networking online or over the phone.

But, let’s face it. If you’ve tried networking and hate it in every shape and form, don’t do it.

Don’t punish yourself when there are other ways to build your practice.

On the other hand. . . I have a prediction.

Once things get back to normal, a lot of people who have sworn off networking are going to have a change of heart.

Because while working from home has benefits, humans need to be around people.

So, we’ll go places and meet people and have a jolly good time.

At least for a little while. Until we remember that networking sucks and we go back to our antisocial ways.

How to get referrals from other professionals (over the phone)

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