How are you doing?

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I haven’t connected with you in a while and thought I’d check in and see how you’re doing.

Or something like that.

Go through your phone or your email and contact your clients and other people you know. Say hello. Share a positive thought. Let them know you’re thinking about them.

It’s called networking and it’s a good idea on any day but especially today, when the world is on lock down and everyone is going a bit stir crazy.

And yes, you can do this with business contacts.

Remember opposing counsel on that case you had last year? That vendor you met at a conference? The web guy you hired a few years ago?

Them, too.

Ask about their work or ask them about a colleague you both know or ask them how they’re holding up.

What you say isn’t really that important. What’s important is that you show up in their in box.

Your words will be appreciated and, no doubt, reciprocated. Sometimes, your message will lead to a phone call or a video chat. You might learn something interesting or valuable.

You will keep your name in front of people who haven’t thought about you in a long time. You’ll strengthen your relationships with others.

Will this bring you repeat business? Referrals?

It might.

But don’t do it for that reason. Do it because it makes you feel good to brighten someone’s day.

How to get referrals from lawyers and other professionals

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