How often should you blog?

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How often should you publish a new blog post? Often.

According to this infographic, “82% of marketers who blog daily acquired a customer using their blog as opposed to 57% of marketers who blog monthly”.

A few reasons:

  • The more you post, the more opportunities you have to get found by search engines or shared by visitors. 
  • Uncle Google tends to see frequent publishers as authorities. Prospective clients who visit your blog are likely to do the same.
  • More content gives you more chances to keep visitors reading your content. The more time they spend on your blog, the more likely they are to take the next step. 
  • More content and a more frequent publishing schedule helps others bloggers and influential sites see you as an authority, making them more likely to link to you
  • Once published, your content lives forever. Something you wrote two years ago can continue to create leads and produce clients for you. 
  • Inbound marketing is more personalized in the sense that you can tailor your content to the interests and needs of your target market. 

The infographic also shows that leads produced via inbound marketing have higher conversion rates. One reason is that prospective clients are more likely to trust you (because they found you). 

Inbound marketing also has a lower cost-per-lead.

You don’t have to publish daily to realize most of these benefits. Just more often than once a month or once in a while.

Start with once a week. As you find yourself getting more leads and more new clients, you may suddenly find the time to publish more often. 

How to use a blog to make the phone ring

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